Director, Advancement

Title: Director, Advancement

Department: Advancement
 Status: Exempt
 Reports To: Vice President of Advancement

Remote position, Preference given to New York City and/or Metro 

Summary

The Director, Advancement is a key member of the National Psoriasis Foundation’s Advancement team, responsible for building and growing relationships with individual donors and prospects to expand philanthropic support for NPF’s mission. This position manages a portfolio across annual, major, and planned giving, with a strong emphasis on developing meaningful donor relationships, securing significant philanthropic commitments, and building a robust pipeline for future growth.

The Director combines frontline fundraising with strategic planning and collaboration, working closely with Advancement leadership, executive leadership, board members, health care professionals, volunteers, and colleagues across NPF to connect donors with the programs, research, and priorities that are most meaningful to them.

As NPF prepares for a future capital campaign and seeks to significantly expand philanthropic investment in its mission, the Director will play an important role in strengthening donor relationships, developing the philanthropic pipeline, and advancing the fundraising practices and infrastructure needed to achieve ambitious organizational goals.

Portfolio Management & Relationship Building

• Manage and grow a portfolio of individual donors and prospects across annual, major, and planned giving.
• Identify and qualify prospective donors with the capacity, inclination, and connection to make meaningful philanthropic investments in NPF.
• Build strong, personalized relationships by understanding each donor’s connection to NPF, philanthropic interests, and motivations for giving.
• Conduct meaningful donor visits, virtual meetings, and personalized outreach to deepen engagement and advance relationships.
• Develop and execute strategic moves management plans that guide donors and prospects through cultivation, solicitation, and stewardship.
• Build and maintain a robust pipeline of qualified prospects to achieve current revenue goals and support long-term individual giving growth.

Major & Planned Giving

• Cultivate, solicit, and secure significant philanthropic commitments from individuals and families, including five-, six-, and seven-figure gifts, as appropriate.
• Partner with the Vice President of Advancement, Chief Development Officer, CEO, board members, health care professionals, and volunteers to develop and execute strategies for key donors and prospects.
• Identify and promote planned and legacy giving opportunities, including bequests, beneficiary designations, charitable gift annuities, and other appropriate giving vehicles.
• Leverage NPF events, programs, and mission experiences as strategic opportunities to cultivate relationships, advance solicitations, and deepen donor engagement.
• Develop compelling giving opportunities that connect donor interests with NPF’s mission, programs, research, and strategic priorities.

• Support NPF special events through strategic donor and honoree engagement, particularly when honorees, event leaders, or key participants are part of the Director’s portfolio or donor relationships.

Donor Engagement & Stewardship

• Develop personalized stewardship strategies that demonstrate impact, strengthen donor relationships, and inspire continued and increased philanthropic support.
• Collaborate with Research, Advocacy, Patient Support, Marketing, and other teams to create meaningful opportunities for donors to experience and understand the impact of NPF’s work.
• Connect donors with NPF leadership, researchers, health care professionals, programs, and volunteer leaders based on their interests and engagement goals.
• Ensure timely and appropriate donor recognition, impact reporting, and stewardship for portfolio donors and prospects.
• Serve as a collaborative partner across the Advancement team, sharing donor insights and identifying opportunities to strengthen relationships and maximize philanthropic engagement across NPF.

Strategic Planning & Administration

• Partner with the Vice President of Advancement on individual giving strategy, prospect development, portfolio management, and campaign readiness.
• Contribute to Advancement planning, budget development, revenue forecasting, and the establishment of annual fundraising goals.
• Monitor portfolio performance, pipeline activity, donor engagement, and fundraising outcomes to identify opportunities, assess progress, and inform strategy.
• Maintain accurate and timely donor records, engagement plans, moves management activity, and opportunities within NPF’s CRM.
• Use donor and fundraising data to strengthen portfolio strategy, inform decision-making, and support a culture of accountability and continuous improvement.
• Ensure fundraising activities reflect industry best practices and NPF policies, procedures, and standards.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Five to seven years of successful nonprofit fundraising experience in major gifts, planned giving, or individual giving.
• Demonstrated success securing and closing five- and six-figure gifts 
• Experience managing a donor portfolio and moving prospects through the cultivation and solicitation cycle.
• Knowledge of planned giving principles and legacy fundraising strategies.
• Strong relationship-building, interpersonal, and networking skills.
• Exceptional written, verbal, and presentation communication abilities.
• Experience working with volunteers, board members, and senior leaders.
• Strong organizational and project management skills with attention to detail.
• Experience with Raiser's Edge, Salesforce, or comparable donor management systems preferred.
• Experience with health-related nonprofit organization(s) preferred.
• Ability to travel locally in New York and surrounding areas as needed.

Key Performance Indicators

• Assigned portfolio revenue achieved/goal met.
• Advancement department revenue achieved.
• Planned gift commitments secured.
• Portfolio activity metrics (visits, calls, proposals, and solicitations).
• Proactive prospecting activity to identify, research, and qualify new individual giving prospects.
• Number of qualified prospects added to portfolio.
• Donor retention and upgrade rates.
• Event-related and non-event fundraising and donor engagement outcomes.
• Pipeline growth and movement through cultivation stages.