Director, Ad Platform Strategy, Go-To-Market
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AI Summary
Lead the vision and evolution of the ads platform strategy, focusing on campaign design and tooling. Partner with Product, Sales, and Operations to design scalable solutions and drive commercial impact.
About the Role:
We’re looking for a strategic, analytical, and product-minded leader to shape the future of our Ads platform. This role sits at the intersection of Product, Sales, and Strategy, and will play a critical role in defining how advertisers plan, launch, and optimize campaigns on our platform.
As Director of Ad Platform Strategy, you will own the vision and evolution of our ads platform strategy, including everything from campaign design/management to ads tooling. You’ll partner closely with Product, Sales, and Operations to design scalable solutions that work across both Enterprise and SMB partners, while unlocking new performance and revenue opportunities.
This is a highly cross-functional role for someone who thrives in ambiguity, brings strong strategic thinking, and is equally comfortable diving into data and shaping long-term platform vision.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Product Go-To-Market Strategy: Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
- Strategic Leadership: Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
- Cross-Functional Execution: Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
- Data-Driven Strategy: Analyze & translate data into actionable insights that influence product development and go-to-market strategy
- Revenue Acceleration: Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.
Minimum Requirements:
- 10+ years of experience, including in consulting, ads strategy/go-to-market, or related roles
- Deep understanding of digital advertising platforms (e.g., Google, Meta, Reddit, retail media networks)
- Strong analytical skills, including experience with SQL and data-driven decision making
- Proven ability to operate in ambiguous environments and define strategy from first principles
- Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
- Strong communication and stakeholder management skills, with the ability to influence at senior levels
Preferred Requirements:
- Experience with SMB advertisers
- Familiarity with retail/CPG industry
- Experience in working with product/tech teams and sales organizations
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,800-$204,500. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
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