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Reach Digital

Direct Response Creative Strategist

Posted 20 hours ago
$36000 - $57000 per year
2-5 years experience
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AI Summary

The Creative Strategist will own the end-to-end creative process, including researching ad angles, writing hooks, and developing briefs for the editing team. They will also analyze performance data and manage creative strategy for 3-5 brand partners simultaneously.

ABOUT US


Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.


We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.


THE ROLE


As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.


WHAT WE'RE LOOKING FOR


You have 2+ years of digital marketing experience

You understand paid media and the types of content that converts

You enjoy brainstorming ad angles and concepts, then bringing them to life

You are detail-orientated, organized and able to manage multiple projects simultaneously

You're willing to learn and get better even when that means giving and receiving feedback

You are comfortable communicating learnings with both team members and clients

You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to


WHAT YOU'LL BE DOING


Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce

Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next

Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts

Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads


WHAT TO EXPECT FROM US


Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.

Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.

Generous PTO and benefits policy

Fully remote role (working US hours)

Competitive compensation in USD


The Hiring Process


All candidates will go through a 15-minute questionnaire. Following this, top candidates will be given a culture fit interview before being given a paid, take-home assignment.

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