Digital/SEO/SEA & AI Specialist - EU

Job Purpose

The Digital/SEO/SEA & AI Specialist - EU is responsible for online channel activation, optimizing operational excellence, customer facing experience, marketing activation and cross functional alignment, on a global scale. This role ensures that Dana’s products and solutions are visible across both traditional search engines and emerging AI platforms - driving scalable digital growth.

Job Duties and Responsibilities

•    Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings
•    Conduct keyword research and competitor analysis to identify growth opportunities
•    Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice. 
•    Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights. 
•    Collaborate with developers and marketers to improve technical SEO, site performance, and user experience. 
•    Implement automation and AI-driven processes to increase efficiency and scalability
•    Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices
•    Conduct keyword, trend, and competitor analysis

Education and Qualifications

•    Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience
•    3-5+ years’ experience in project management in a manufacturing distribution environment 
•    Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics)
•    Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products
•    Hands-on experience with AI tools and marketing technologies
•    Basic knowledge of HTML, CSS, and web technologies. 
•    Strong analytical, problem-solving, and communication skills.
•    Fluent in (speaking and writing):
                           o    Mandatory: English
                           o    Preferable: German or additional language skills within the EMEA region are a plus

Skills and Competencies

•    Understanding of complicated technical products and aftermarket knowledge
•    Excellent written and verbal skills
•    Excellent analytical skills
•    Demonstrated ability to be proactive and think forward
•    Able to effectively interface with other disciplines in the organization to achieve result
•    Demonstrated ability to drive results 
•    Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset