Digital Performance Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

• Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service. 
• Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement/performance. 
• Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement.
• Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan: 

- Conduct digital assessment of dealer’s digital programs 

- Review key digital performance indicators with dealer and develop action plan 

- Quarterback ongoing technical support requests 

- Coordinate dealer website customizations 

- Escalate key vendor issues for the dealer 

• Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas: 

- Website and digital advertising 

- Consumer marketing 

- Leads 

- Service 

- Digital signage 

- Social/reputation management 

- Other key digital services 

• Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs. 
• Increase dealer satisfaction with brand/aftersales digital initiatives and service providers. 
• Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals. 
• Coach dealer on customer acquisition, retention, and satisfaction.

MINIMUM EDUCATION/EXPERIENCE REQUIRED:

• Bachelor’s degree.
• 1 to 2 years’ experience.
• Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.).
• Knowledge of automotive digital vendor ecosystem.
• The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.
• Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly.
• Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment.
• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal. 
• Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel.
• Ability to influence business partners.
• Ability to manage cross-functional groups.
• Ability to adapt to various levels of dealership digital expertise. 
• Computer skills to develop, maintain, and analyze data.
• Business consulting skills, ability to create action plans and track progress. 
  
   

PREFERRED QUALIFICATIONS: 

• Dealership/automotive experience.
• Digital retail experience.
• Salesforce experience.
• Competency in basic performance consulting processes such as Root Cause Analysis and Action Plans.