Digital Marketing Specialist – SEO, PPC & Social Media (Remote | Philippines)

Digital Marketing Specialist – SEO, PPC & Social Media (Remote | Philippines)

Join a fast-growing global hospitality team!

We’re hiring an SEO & PPC Specialist to drive digital marketing performance for a multi-site UK-based hotel group. This role is ideal for a data-driven and creative marketer who can combine SEO, PPC, and social media to increase brand visibility, drive qualified traffic, boost direct bookings, and maximize ROI.

If you’re passionate about search marketing, performance analytics, and turning traffic into revenue, this is your opportunity to own and scale digital acquisition strategies while working remotely with a global team.

Role Summary

As the Digital Marketing Specialist – SEO, PPC & Social Media, you’ll manage end-to-end digital marketing efforts across multiple hotel brands, combining SEO, PPC, and social media management to increase brand visibility, drive qualified traffic, boost direct bookings, and strengthen customer engagement.

You’ll optimize SEO performance, manage paid search campaigns, oversee day-to-day social media activities across Facebook, Instagram, and TikTok, and create engaging content that supports the brand’s marketing goals. You’ll also develop and execute social media strategies, campaigns, and engagement initiatives while using data and performance insights to set measurable goals, track ROI, and continuously improve results.

Working closely with internal teams and creative stakeholders, you’ll help develop a holistic online marketing strategy that improves overall marketing efficiency, increases direct revenue, and reduces reliance on third-party booking platforms.

Key Responsibilities:

SEO

• Manage on-page and technical SEO across multiple hotel websites

• Conduct keyword research focused on local and destination-based searches

• Optimize content to improve organic traffic and conversion rates

• Utilize tools like Google Search Console and SEO platforms to monitor performance

• Improve rankings for high-intent, booking-related keywords

PPC

• Manage Google Ads campaigns (search, display, remarketing)

• Optimize budgets and maximize return on ad spend (ROAS)

• Conduct A/B testing on ad creatives and landing pages

• Track conversions and analyze campaign performance

• Reduce dependency on OTAs such as Booking.com and Expedia

Social Media

• Hands-on experience managing Facebook, Instagram, and TikTok accounts

• Strong content creation and copywriting skills, with the ability to produce engaging written and multimedia content

• Experience developing social media strategies, campaigns, competitions, and audience engagement initiatives

• Ability to define campaign KPIs, analyze performance, and demonstrate ROI

• Strong collaboration skills when working with internal teams, designers, content creators, and other marketing stakeholders

General

• Prepare monthly performance reports (traffic, conversions, ROI)

• Conduct competitor analysis within the hospitality sector

• Collaborate with booking and revenue teams to align campaigns with occupancy goals

Must-Have Qualifications

• 3+ years of experience in SEO, PPC, social media, or digital marketing roles

• Proven experience managing Google Ads campaigns and SEO strategies

• Hands-on experience managing Facebook, Instagram, and TikTok accounts

• Strong understanding of search algorithms, keyword strategy, and conversion optimization

• Strong content creation and copywriting skills, with the ability to produce engaging written and multimedia content

• Experience developing and executing social media strategies, campaigns, competitions, and audience engagement initiatives

• Experience with analytics and reporting tools, such as Google Analytics and Google Search Console

• Ability to define campaign KPIs, analyze performance, and measure/report ROI

• Data-driven mindset with strong analytical and performance optimization skills

• Strong collaboration skills, with experience working with internal teams, designers, content creators, and other marketing stakeholders

• Excellent English communication skills, both written and verbal

Nice-to-Have Skills:

• Hospitality or travel industry experience

• Experience working with multi-brand or multi-site businesses

• Background in digital marketing agencies

• Google Ads certification or equivalent credentials

• Familiarity with OTA platforms (e.g., Booking.com, Expedia)

Reporting Line and Working Pattern:

• Reports to: Head of Marketing / Digital Marketing Manager

• Fully remote, Philippines-based role

• Must have overlap with EST working hours

Why You’ll Love This Role:

• Own and optimize digital marketing strategies for multiple hotel brands

• Work with a global hospitality group focused on growth and innovation

• Enjoy full remote flexibility with international collaboration

• Make a direct impact on revenue through performance marketing

About magentIQ

At magentIQ, we value diversity, innovation, and continuous growth.
Join our team and be part of a collaborative, forward-thinking organization where your work truly impacts global technology. If you’re ready to build reliable, scalable systems that power the future of automation we’d love to meet you!

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