Digital Marketing Specialist (Paid Ads & Optimization) | Remote | Part-time | PH-Based | US Hours (EST/Michigan)

Logistics Summary

• Salary: $550 – $600 USD per month.

• Hours: Part-time (10–12 hours per week) with potential to grow.

• Shift: US Daytime Hours (Michigan Time / Eastern Standard Time).

• Location Restriction: Must be based in a major hub: Cebu, Manila, or Davao.

About the Role

We are seeking an analytical, results-driven Digital Marketing Specialist to own our paid traffic and search optimization strategies. This role is split between accelerating growth for our agency and delivering top-tier performance for our clients.

Unlike generalist marketing roles, this position demands a deep, technical understanding of paid acquisition funnels and search algorithms. Because you will operate directly during US business hours, seamless collaboration, quick execution, and expert-level communication are vital.

Key Responsibilities

1. Paid Performance Marketing & Advanced Optimization

• Multi-Platform Architecture: Build, launch, and manage paid ad campaigns across Facebook, Instagram, and LinkedIn for both client accounts and our internal agency.

• AEO Focus: Build and configure campaigns tailored specifically for App Event Optimization (AEO) to drive high-value, down-funnel user actions.

• Data-Driven Optimization: Actively monitor campaign metrics and make successful real-time adjustments (creative pivots, budget scaling, audience shifting) to lower CPA and maximize ROAS.

• Performance Reporting: Compile and deliver comprehensive monthly ads performance reports that synthesize complex technical data into clear, actionable insights for clients and stakeholders.

• B2B Tech & Trend Tracking: Stay continuously updated on privacy updates, algorithm adjustments, and advertising technology advancements, keeping our B2B strategies ahead of the curve.

2. Search & Discoverability Optimization (SEO & ASO)

• Search Engine Optimization (SEO): Implement technical, on-page, and off-page SEO strategies to boost organic search rankings, domain authority, and web traffic.

• App Store Optimization (ASO): Manage and tweak app store listings (keywords, metadata, descriptions, titles) to maximize search visibility, conversion rates, and app downloads.

What We're Looking For (Non-Negotiables)

• Agency Background: Minimum of 3 years of marketing agency experience. You must be comfortable managing multi-account data and working under structured performance targets.

• English Mastery: C1/C2 English proficiency. Your business-level verbal and written communication must be exceptional, clear, and professional.

• Geographic Hub: Must be currently residing in Cebu, Manila, or Davao to ensure access to reliable primary/secondary internet infrastructure and stable power grids.

• Schedule Alignment: Unwavering commitment to working US Daytime hours (Michigan/Eastern Timezone).

• Proven Track Record & Portfolio: A strong portfolio demonstrating successful past performance in scaling paid ads (including AEO or B2B campaigns) or significantly improving search rankings (SEO/ASO) is strictly required.

The Ideal Candidate

You are a "Data-First" marketer. You don't guess what works; you look at the analytics to make your next move. You are structured, highly communicative, and can pivot smoothly from auditing a website's SEO to scaling a Meta ad budget.