Digital Marketing Specialist & BHB Coach

About the Role

The Digital Advertising Specialist & BHB Coach combines paid advertising, social media, and video content execution for The Boutique Hub with specialized coaching for independent boutique owners inside Boutique Hub Black.  This role is responsible for managing Meta and Google advertising campaigns, creating social media content, and editing video while helping members strengthen their digital advertising, content strategy, and marketing performance.

What You’ll Own

Digital Advertising

• Build, manage, and optimize Facebook, Instagram, and Google Ads campaigns.
• Develop advertising campaigns that support lead generation, memberships, events, launches, and other company initiatives.
• Manage audience targeting, retargeting, budgets, and creative testing.
• Monitor campaign performance and identify opportunities to improve efficiency, engagement, and conversions.
• Test ad creative, messaging, audiences, and campaign approaches.
• Coordinate paid advertising with social media, email, and broader marketing initiatives.
• Stay current with advertising platform updates and best practices.

Social Media & Video Content

• Develop and publish social media content that supports brand awareness, engagement, and marketing goals.
• Edit short-form and long-form video for social media, advertising, promotions, and other campaigns.
• Repurpose existing footage into content suited to different platforms.
• Collaborate with the marketing team on video concepts, messaging, and calls to action.
• Maintain brand consistency and organized creative assets.
• Review content performance and identify opportunities to improve engagement and advertising creative.
• Coordinate social media and video content with the broader marketing calendar.

Boutique Hub Coaching & Education

• Coach BHB members on Meta advertising, Google Ads, audience targeting, campaign optimization, and performance measurement.
• Provide practical feedback on member advertising campaigns, creative assets, social media content, and video.
• Help members build advertising and content strategies that align with their brand and business goals.
• Participate in applicable BHB coaching opportunities, including daily Office Hours, weekly private coaching, and live group strategy sessions.
• Create actionable recommendations and implementation steps that members can realistically apply to their businesses.
• Help members understand advertising performance and identify opportunities to improve their digital marketing efforts.

Collaboration & Performance

• Manage advertising campaigns and content projects, priorities, and deadlines.
• Communicate progress and project needs with the marketing team.
• Review advertising and content performance and use insights to improve marketing decisions.
• Track relevant campaign results, including spend, leads, and conversions where applicable.
• Maintain organized campaign records and creative assets.
• Identify opportunities to improve advertising workflows, content quality, and marketing effectiveness.

Qualifications & Role Expectations

• Experience managing Facebook and Instagram advertising through Meta’s advertising tools.
• Experience with Google Ads and an understanding of campaign performance.
• Understanding of audience targeting, advertising budgets, retargeting, and creative testing.
• Strong social media knowledge and video editing skills.
• Ability to review advertising performance and identify opportunities for improvement.
• Strong communication skills and the ability to explain digital marketing concepts to others.
• Organized, analytical, creative, and comfortable managing multiple priorities.
• Ability to work independently and collaboratively in a remote environment.
• A service-oriented mindset and commitment to The Boutique Hub’s core values.

Work Environment

• Remote work environment with reliable internet access and consistent team communication.
• Participation in team meetings, coaching sessions, and relevant company initiatives.
• Availability during key launches and major company events, including The Boutique Summit, as applicable.
• Occasional participation in in-person company events when required.

Our Core Values

• Be a Light: Lead with positivity, professionalism, and service.
• Be an Owner: Take initiative, follow through, and take pride in the quality and impact of your work.