Digital Marketing Manager for a Transportation and Logistics Company in the US (Home Based Part Time)
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AI Summary
Manage paid advertising campaigns across multiple social and search platforms to drive qualified users to a two-sided logistics marketplace. Optimize conversion funnels, execute email campaigns, and report weekly performance to the founders.
Digital Marketing Manager role is to manage paid ads, landing page conversion, email campaigns, retargeting, and growth tracking.
Main job is to turn attention into qualified users. The Company is building a two-sided marketplace, so marketing must support both sides.
Supply: Carriers, owner-operators, fleets, drivers, dispatchers
Demand: Shippers, brokers, logistics companies, freight partners
• Manage paid advertising campaigns on:
- Facebook
- Instagram
- LinkedIn
- Google
- TikTok
• Improve landing pages and signup funnels.
• Build email campaigns for waitlist users.
• Create retargeting campaigns.
• Run A/B tests.
• Track website conversion rates.
• Improve cost per signup.
• Help build referral and ambassador programs.
• Monitor analytics across marketing channels.
• Report weekly performance.
• Work with founders on growth strategy.
• Help create campaigns for:
- Carriers
- Owner-operators
- Dispatchers
- Brokers
- Shippers
- Logistics companies
- Freight partners
Main job is to turn attention into qualified users. The Company is building a two-sided marketplace, so marketing must support both sides.
Supply: Carriers, owner-operators, fleets, drivers, dispatchers
Demand: Shippers, brokers, logistics companies, freight partners
• Manage paid advertising campaigns on:
- TikTok
• Improve landing pages and signup funnels.
• Build email campaigns for waitlist users.
• Create retargeting campaigns.
• Run A/B tests.
• Track website conversion rates.
• Improve cost per signup.
• Help build referral and ambassador programs.
• Monitor analytics across marketing channels.
• Report weekly performance.
• Work with founders on growth strategy.
• Help create campaigns for:
- Carriers
- Owner-operators
- Dispatchers
- Brokers
- Shippers
- Logistics companies
- Freight partners
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