Digital Marketing Manager

We are looking for an experienced and results-driven Digital Marketing Manager to lead the development and execution of digital marketing strategies for Soholat and its clients. The ideal candidate will have strong agency experience, a deep understanding of the Saudi market, and the ability to manage multiple campaigns, clients, and digital channels simultaneously.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with client objectives and business goals.
• Lead and manage campaigns across Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, X, and other relevant digital platforms.
• Oversee performance marketing, including campaign setup, optimization, budget allocation, and ROI/ROAS analysis.
• Develop strategies for lead generation, customer acquisition, brand awareness, and conversion optimization.
• Manage SEO, SEM, social media, content marketing, email marketing, and other digital channels.
• Monitor campaign performance and analyze key metrics, including CPA, CPL, CAC, CTR, conversion rates, ROAS, and customer acquisition performance.
• Prepare and present regular performance reports and strategic recommendations to clients and internal stakeholders.
• Manage multiple client accounts and ensure campaigns are delivered on time and within budget.
• Collaborate closely with creative, content, design, social media, and account management teams.
• Stay up to date with digital marketing trends, platform updates, consumer behavior, and emerging opportunities in the Saudi and GCC markets.
• Identify opportunities to improve campaign performance and scale successful strategies.
• Support client pitches, proposals, and the development of digital marketing strategies for new business opportunities.
• Lead, mentor, and support junior digital marketing and performance marketing team members.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably within a marketing or advertising agency.
• Proven experience managing multiple client accounts and digital campaigns simultaneously.
• Strong hands-on experience with paid media platforms, including Google Ads and Meta Ads; experience with Snapchat and TikTok Ads is highly preferred.
• Strong knowledge of SEO, SEM, social media marketing, content strategy, and conversion optimization.
• Experience using analytics and reporting tools such as Google Analytics, Looker Studio, and platform reporting dashboards.
• Strong understanding of digital marketing KPIs, attribution, funnel optimization, and performance analysis.
• Excellent communication and presentation skills in Arabic and English.
• Strong knowledge of the Saudi market, consumer behavior, and digital landscape is highly preferred.
• Ability to manage budgets, priorities, deadlines, and multiple projects in a fast-paced agency environment.

Preferred Qualifications

• Experience working with Saudi or GCC-based brands.
• Relevant certifications in Google Ads, Google Analytics, Meta, or other digital marketing platforms.
• Experience in e-commerce, lead generation, or growth marketing.
• Previous experience managing or mentoring a digital marketing team.