Digital Marketing Manager

Location: Remote (US or Canada).

The role

This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps). You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.

You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline. You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.

This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.

Who you’ll work with

You’ll report to the Sr. Director of Demand Generation and partner closely with:

• Demand Gen Managers (DGMs) running campaigns across LMN, Greenius, and SingleOps — they brief you on pipeline priorities; you translate those into digital action

• Content Marketing Manager on the joint SEO/AEO program—they own editorial strategy; you own the technical foundation

• Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration

• External paid media agency: you’re their primary Granum contact–with significant support from the DG team–responsible for briefing, performance reviews, and accountability

• Product Marketing on messaging and positioning designed to convert

What you’ll own

Website performance

• Conversion rates, user flows, and page-level performance across granum.com and brand pages

• CRO program: design experiments, set hypotheses with DGM input, call winners, and build the test backlog from your own performance reads

• Core Web Vitals, site speed, and the technical health that determines whether everything else works

Organic growth (SEO/AEO)

• Technical SEO/AEO foundation: schema, redirects, site architecture, indexation, and core web vitals, with the support of an external dev agency

• Joint program with Content Marketing — you own the technical surface; they own keyword strategy and topical authority

• The judgment call on whether a performance issue is technical or editorial, and what to do about it

Landing page infrastructure

• LP template library across HubSpot and WordPress

• Routing logic: which platform a given campaign uses, and why

• Self-serve enablement so DGMs can ship Tier 2/3 LPs without queuing on you

Paid media — agency partnership

The agency executes across several channels on behalf of our brands. You own the relationship and the outcomes.

• Day-to-day management: weekly check-ins, briefing cycles, creative feedback, performance reviews

• Channel mix, budget pacing, and creative direction in collaboration with our external partner

• Translate DGM pipeline priorities into clear agency briefs; bring back what’s working to the team

• Review agency reporting critically — you know enough to spot what’s missing, what’s being smoothed over, and what needs a harder look

Reporting and analysis

• Weekly and monthly reporting across website, paid media, and SEO/AEO performance

• Variance analysis when results drift — you diagnose it and bring a recommendation

• Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them

• Translate performance into clear language for DGMs and marketing leadership

What you’re accountable for

Two numbers, primarily:

• Paid media CAC. Hit CAC targets per product across all three brands with the collaboration of an agency partner.

• Website conversion performance. Conversion rates across granum.com and brand pages move in the right direction, and the LP template library stays current so DGMs can ship without queuing on you.

Secondary: technical AEO/SEO health (indexation, site speed) and CRO test cadence.

What we’re looking for

Experience

• 4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO

• Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it

• Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it

• Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why

• Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code

• Strong project management skills, including managing external agency relationships and cross-functional stakeholders

How you operate

• You ask why before you ask what to do next. If CAC ticks up or a conversion rate drops, you’re already in the data before anyone flags it.

• You manage the agency, not the other way around. You don’t relay what they said — you evaluate it, push back when something doesn’t add up, and bring your own read.

• You manage up and across well. DGMs need clear answers on what’s happening in their channels. You’re the connective tissue and you take that seriously.

• You write clearly. Whether it’s a brief, a performance summary, or a Slack message explaining why something changed — you communicate in a way non-digital colleagues can act on.

Comfort with AI

We’re investing in agentic AI to support how the demand gen function operates. You don’t need to be an expert, but genuine openness is non-negotiable.

• You’ve used AI tools in your day-to-day work — even informally — and can talk about what’s worked and what hasn’t

• You’re curious about where AI is changing digital marketing execution and willing to learn as we build

• Bonus: you’ve experimented with a custom GPT, a Claude project, or a Zapier/Clay automation that changed how you worked

Tools you should know

• Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads

• Analytics & reporting: GA4, Google Tag Manager, Looker Studio, Search Console

• SEO/AEO: SEMrush (or equivalent)

• CMS & marketing automation: WordPress, HubSpot

• CRO: experience with A/B testing tools (Hotjar, Optimizely, or similar)

• Helpful: Salesforce basics, hands-on with AI tools (Claude, ChatGPT, Zapier AI, Clay), familiarity with a Snowflake-style data layer

What we’ll give you

• Real ownership. Website, CRO, technical SEO/AEO, LP infrastructure, and the agency relationship — a wide lane with clear accountability.

• A clear mandate. DGMs tell you what the pipeline needs; you figure out how to get there. The Sr. Director backs your calls.

• A realistic budget. Show clear ROI and we’ll invest the dollars.

• Honest context. We have ongoing work on attribution, data, and tooling — you’ll know what’s sharp and what’s still being built.

• Momentum. There’s real movement here; the right person will have space to do their best work.

If this sounds like the role you’ve been looking for, we’d love to hear from you!

Compensation:

• Canada-based candidates: CAD 105,000 - 125,000

• US-based candidates: USD 105,000 - 125,000