Digital Ads (Digital Paid Media) and Performance Marketing Specialist - Mobility

This role sits on the Digital Services team and at the center of Mobility Global’s go-to-market execution, enabling pipeline and revenue growth through operational excellence, scalable systems, and high-impact digital programs. 

This team partners closely with Growth Marketing and Product Marketing to bring go-to-market strategies to life. Positioning, campaigns, and priorities are translated into measurable demand through advertising, web experiences, lifecycle programs, and digital events. Working alongside marketing operations, content, and web, Digital Services ensures programs are executed with speed, quality, and accountability. 

 
Responsibilities and Impact: 

• Execute and optimize digital advertising programs that support go-to-market campaigns led by Growth Marketing and Product Marketing 

• Own end-to-end lead flow for advertising and campaign programs, ensuring leads are captured, routed, and delivered accurately and on time 

• Connect and maintain integrations between advertising platforms, lead forms, marketing automation, and CRM systems 

• Partner closely with Marketing Operations to ensure lead quality, attribution, scoring, and lifecycle tracking are functioning as intended 

• Monitor lead delivery, volume, and conversion rates, identifying issues and resolving breakdowns in the funnel quickly 

• Translate campaign strategy and audience targeting into executable lead capture and follow-up workflows 

• Provide clear performance reporting on lead flow, conversion, and campaign effectiveness to support optimization and pipeline goals 

• Continuously test and refine lead forms, targeting, and routing logic to improve efficiency and downstream sales outcomes 

• Ensure digital programs are executed reliably by managing timelines, dependencies, and cross-team coordination 

• Improve scalability and repeatability by documenting lead flow processes and identifying opportunities for automation and standardization 

 Basic Required Qualifications: 

• 4+ years of experience in digital or performance-focused B2B marketing 

• Hands-on experience managing lead flow from advertising platforms through Marketo and into Salesforce 

• Strong working knowledge of Marketo and Salesforce, including lead capture, routing, and lifecycle management 

• Experience connecting and managing lead forms across paid media programs 

• Proven ability to troubleshoot lead flow, routing, attribution, and data quality issues 

• Strong understanding of funnel mechanics and sales development workflows 

• Ability to work cross-functionally and manage multiple initiatives in a fast-paced environment 

• Detail-oriented with strong ownership, follow-through, and operational discipline 

Right to Work Requirements:

This role is limited to persons with indefinite right to work in Mexico.

*Please submit your resume in English*