Customer Business Manager - Ireland
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AI Summary
Manage the end-to-end business for Ireland, leading direct customers in Northern Ireland, distributor partners in the Republic of Ireland, and Tesco ROI. Responsible for full P&L, delivering profitable growth, and implementing strategies to establish Twinings as a leading wellbeing drinks brand.
Customer Business Manager - Ireland
Application Deadline: 1 July 2026
Department: Sales
Employment Type: Permanent - Full Time
Location: Home Based
Description
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re excited that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
Key Responsibilities
Manage Ireland end-to-end, leading NI direct customers, ROI distributor partners and Tesco ROI to deliver profitable growth, strong execution and insight-led customer strategies. Develop and implement comprehensive business plans which will accelerate our wellbeing visibility and value growth across Ireland (NI / ROI) portfolio and tailored activation plans to enable us to become a leading brand in wellbeing drinks. You will unlock break-through growth potential and visibility in wellbeing visibility with strong customer relationships, making Twinings the trusted and leading well-being drinks brand. You will increase visibility and recognition as a wellbeing brand, sales, profit and share growth.
- Market Ownership: Lead Ireland as its own market; align strategy across direct and indirect models
- Customer Leadership: Own NI relationships and Tesco ROI; drive JBPs, negotiations and growth plans
- Distributor Management: Set clear KPIs, governance and cadence to deliver ROI performance via partners
- Excellence: Deliver availability, distribution and visibility across store and online
- Commercial Delivery: Own forecasts, budgets and trade spend; deliver revenue and margin targets
- Insight-Led Growth: Translate market and shopper data into clear actions and opportunities
- Cross-Functional Alignment: Orchestrate category, supply and marketing to land plans in market
- Full P&L responsibility for Ireland (sales, margin, agreed trade investment)
- Direct ownership: NI customers + Tesco ROI
- Indirect ownership: ROI distributor model (performance via influence/governance)
- Accountable for execution across all routes to market
Skills, Knowledge and Expertise
- Strong FMCG account management (grocery multiples NI & ROI)
- Proven P&L ownership and commercial decision-making
- Experience managing or influencing distributor models
- High analytical capability; translates data into action
- Strong stakeholder influence (internal + external)
- Track record of new business success
We’re looking for a strategic thinker with hands-on execution capability, bringing together the appetite to not only ‘dream it’, but also demonstrate high accountability to ‘own it’ through a sleeves up, hands on approach. Your entrepreneurial mindset and results-driven approach tap into our third value, you strive for greatness in all that you do, and ‘win it.’
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Cycle to work scheme
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Electric Car Scheme
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
- Four week Digital Nomad
- Opportunity for a variety of marketing leading development opportunities
- 2 recharge days a year to pause and get back on top and thriving
- Birthday day off
- Inspiring connection events in line with our exciting wellbeing vision
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