CRM Cross-Sell Manager

Location: Ideally in Malta (Hybrid) or Remote from Europe
Reporting to Head of CRM

Your mission

• Architect the Framework: Own the end-to-end cross-sell strategy. You’ll define how to move players between multiple brands using SMS, Email, and Automation.

• Optimize the Funnel: Focus heavily on FTD conversion and ARPU. You’ll bridge the gap between initial acquisition and long-term brand loyalty.

• The "Human Hub": Act as the central point of contact between CRM and Data, and other teams. You align their goals into one cohesive cross-sell engine.

• Automation Logic: Design the "early-life" journeys. You’ll build the logic that identifies "hot leads" and pushes them to our teams at the perfect moment.

What You Bring

• Proven background in CRM cross-sell or multi-brand strategy (online casino is a must).

• Deep understanding of CRM automation logic (Experience with FastTrack is a plus).

• The ability to see the "Big Picture" of marketing efficiency - knowing how to offset acquisition costs through smart internal migration.

• You understand player perception. You know why a player moves from Brand A to Brand B and how to trigger that move without cannibalizing value.

• You live in the numbers - CPAs, CTRs, ARPU, and NGR are your native languages. You can work with the Data team to ensure every click is tracked and attributed.

• You have a proven track record of driving FTDs through clever lifecycle marketing and automation.

• You’re comfortable leading meetings with diverse teams to ensure everyone is pulling in the same direction.

What's in it for you?

• The chance to make a tangible impact in a rapidly growing, global company.

• A culture that rewards ambition, innovation, and collaboration.

• This is a foundational role with the explicit possibility of building out your own dedicated cross-sell team.

• 28 days time off & public holidays if you're remote.

• Comprehensive benefits package for Malta-based employees, including:

  • Private health insurance, wellness allowance, and communication allowance.

  • Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.