Creative Strategist

 Posted 4 hours ago
     
2-5 years experience
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AI Summary

The role involves owning the creative strategy for multiple e-commerce brands by ideating conversion-driven scripts and managing UGC production. You will analyze performance data to iterate on ads and build quarterly creative roadmaps across various digital platforms.

About Odyssey:

Odyssey helps 7 & 8-figure e-commerce brands increase revenue, ROAS, and high-fives. With our unique understanding of messaging, targeting, media channels, and creative, we help companies find the inflection point that unlocks their next stage of growth. We’re looking for a creative, inquisitive, strategic “do-er” to join our roster.

This is an ongoing freelance position. You'll own the creative strategy for 3–5 e-commerce brands, working independently with the support of our internal team and production partners.

Before you apply, hit record.
We want to see how you think before we read your profile. Record a 3–5 minute Loom video using the brief below — then attach the link at the bottom of your application. No Loom, no consideration. No pressure, though: there’s no perfect answer, just your process.

Brief:
Show us why you're an amazing Creative Strategist. Walk us through one specific example.

What You'll Do:

  • Ideate and write conversion-driven scripts and briefs for new ads

  • Storyboard new creative ideas using tools like Figma, ForePlay, Notion, and more

  • Consistently create premium UGC ads for Meta, TikTok, YouTube, and other platforms

  • Work with internal and 3rd-party production partners to create video, gif, and other types of formats for ads

  • Organize UGC shoots with our creators

  • Find ways to source new UGC creators who produce high-quality ad content

  • Build quarterly creative roadmaps with a united vision across video, static, and landing pages - then execute in a timely manner

  • Analyze performance data, come up with new ideas for big swings and iterations that can improve performance

  • Build and present client-facing reports that help us make key creative decisions

  • Improve our creative operations, enabling our creative resources to work more efficiently and produce higher quality creative

  • Be the trusted strategic / creative lead for your clients

What You Bring:

  • Proficiency in Adobe Premiere, After Effects, and/or Animate (preferred)

  • Proven experience creating performance-driven ads for Meta, TikTok, and YouTube

  • Comfort operating in a fast-moving environment with evolving priorities — this is a startup, and flexibility is part of the deal

  • The ability to manage your own time, deadlines, and client relationships without hand-holding

  • A portfolio or track record that speaks for itself

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