Creative Lead, Organic & Social (USD Paid)

Remote (UAE or Pakistan) | Full-time | Core hours 10am to 3pm PT, remainder async

About the Client
Our client is a Series A, Silicon Valley-based Gen AI startup with 200+ employees globally, building one of the fastest-growing AI creative platforms, used by millions to create images, videos, stories, ads, and other creative work with AI. They move fast, test constantly, and scale what works.

The Role
Our client is looking for a Creative Lead to own the creative direction of their organic content and lead a team of visual designers, motion designers, video editors, and other creative contributors. This is a senior, hands-on role. It's not for someone who only reviews finished work or manages timelines. You'll bring original concepts, turn them into strong creative briefs, give clear direction across design, motion, and video, and push the work until it's great. You'll work closely with the social, community, and product marketing teams to decide not just how content should look, but what to make in the first place.

What You'll Do

• Lead and manage a multidisciplinary team of designers, motion designers, video editors, and other creative contributors

• Own creative direction and quality across organic social channels

• Develop original concepts for product launches, announcements, events, brand moments, and recurring series

• Turn ideas into clear briefs, scripts, storyboards, and references the team can execute

• Give clear, actionable feedback on design, motion, video editing, storytelling, pacing, typography, and composition

• Research competitors and creative trends across AI, tech, creator, and entertainment brands, and identify new formats worth testing

• Build repeatable creative formats and systems that allow high-quality content at a fast pace

• Coach the creative team through regular feedback and clear expectations

What We're Looking For

• 5+ years of experience in creative direction, social creative, content, design, video, or a related field

• Previous experience managing and directing multidisciplinary creative teams

• A strong portfolio of social-first work across design, motion, and video

• Strong creative judgment, with the ability to explain why something works or doesn't

• Experience developing original concepts, not only executing briefs

• Strong understanding of how creative needs to change across Instagram, TikTok, X, LinkedIn, YouTube, and other channels

• Strong familiarity with generative AI and the current AI creative ecosystem, including experience using or directing work made with AI image and video tools

• Strong written and verbal communication skills

• Comfortable in a fast-moving environment with high creative output

• Comfortable working Pacific Time hours, online and available 10am to 3pm PT for close collaboration with the team

Bonus Points

• Previous experience at an AI, technology, creator, media, or fast-growing consumer company

• Started your career in a hands-on creative role such as designer, motion designer, editor, filmmaker, or content creator

• Personally experiments with generative AI image and video tools

• Has built or managed an in-house social creative team before