Creative Director

About Kindsight: 

Kindsight builds technology that helps fundraisers make a difference. For decades, Kindsight has supported the education, healthcare, and nonprofit sectors with fundraising tools and the largest charitable giving database on the market. And as the giving sector evolves, so does Kindsight. As the leader in fundraising intelligence, Kindsight leverages real-time data and AI to help thousands of organizations around the world identify, manage, and engage with donors - at any scale. With purpose-built CRMs that corral all of that donor information and campaign tracking into one place, donor prospect research tools that offer proactive insights and real-time donor intel, and generative AI that creates personalized, meaningful content drafts at scale, Kindsight’s product suite is truly changing the game for donor fundraising.

Position Summary:

Are you a creative visionary with a passion for building brands that stand out? Do you thrive at the intersection of strategy and design, combining big-picture thinking with hands-on execution? Do you have a proven track record of leveraging emerging technologies to simplify and expedite the creative process while maintaining a strong brand identity? If so, we want you to join our team as a Creative Director!

In this pivotal role, you’ll be more than a designer—you’ll be a brand innovator, marrying creative vision with cutting-edge tools to elevate Kindsight’s brand presence. You’ll lead the charge in finding new ways to leverage AI and emerging technologies to help us scale quickly, empower employees, and activate our brand in meaningful ways. This role is about architecting the future of scalable brand identity at Kindsight—helping employees become stewards of our brand while ensuring consistency and innovation across all touchpoints.

This is your chance to shape the future of design innovation and brand leadership at Kindsight, make a lasting impact on a growing brand, and work in a dynamic, collaborative environment.

What You’ll Do:

• Lead creative strategy: Define and drive the creative vision for our brand, ensuring it aligns with business goals and market trends. Own the look and feel of tertiary design languages, including KindCon, the Kindsight community, and our research initiatives, ensuring they reflect and enhance our overarching brand identity.
• Balance execution and resources at scale: Know when to take the lead on design execution, when to delegate to freelancers, and when to leverage AI to optimize workflows and scale production.
• Leverage emerging technologies: Stay ahead of design trends and tools, adopting the best new approaches to simplify workflows, generate concepts, and optimize asset production. Find ways to empower employees to use these tools effectively, fostering a culture of creativity and self-sufficiency.
• Design execution: Create high-quality designs across various platforms, from digital ads and print assets to social collateral and keynote presentations, setting the standard for excellence.
• Brand ownership: Oversee our visual identity, ensuring consistency and memorable experiences across all touchpoints. 
• Project management: Handle design asks/briefs as they come in and manage design projects from start to finish, meeting deadlines and staying within budget. In the case of printed materials, this includes the production/pre-press process and preparing files for print. 
• Collaborate across teams: Partner with marketing, product, and executive teams to align creative efforts with company objectives. 
• Employee enablement: Develop resources, tools, and processes that enable employees to become stewards of our brand, ensuring they can leverage approved AI tools to independently create on-brand materials with confidence.
• Manage external designers: Provide direction and feedback to external creative resources, ensuring their work meets brand standards.
• Present and communicate: Share creative concepts and updates with internal stakeholders, incorporating feedback to refine and elevate designs.

What We’re Looking For:

• Proven ability to marry creative vision with technology, finding innovative ways to expedite and simplify the design process while maintaining a strong brand identity.
• 7+ years of experience in graphic design, with a preference for candidates who have worked in B2B SaaS environments, and at least 3 years in a leadership or creative strategy role. 
• Demonstrated experience using AI tools to enhance workflows, generate concepts, and optimize asset production (e.g., generative design tools, AI-assisted video editing), but also empower company-wide enablement of approved AI tools (e.g. Claude design templates). 
• Advanced knowledge of design principles including typography, composition, color palettes, imagery, and illustration, plus demonstrable knowledge of accessibility design.
• Mastery in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and other design tools, including pre-press preparation. Proficiency or willingness to learn Premiere Pro, After Effects, and other motion design tools. Mastery in designing keynote-level decks in Google Slides and PowerPoint is a must.
• A strong portfolio showcasing expertise across various marketing formats—including digital (web, web ads, social), GTM campaigns, ebooks, keynote presentations, and print materials.
• Ability to think past the first idea and explore multiple pathways, creating unique and ownable creative campaigns that reach across all mediums and formats.
• Ability to manage multiple projects simultaneously. Asana experience is a plus. 
• Experience managing external designers or creative vendors.
• Excellent presentation and interpersonal skills, with the ability to articulate creative ideas clearly.
• Video editing experience is a plus!

Compensation Range: $140,000 - $154,000 CAD OTE annually, based on experience, market benchmarks and role complexity. We aim to offer fair, competitive pay that reflects your skills and the market.

This advertised position is for an existing vacancy at Kindsight. At Kindsight, we’re proud to be a place where everyone belongs and has an equal opportunity to contribute, thrive and grow. We hire based on skills, potential, and impact, and we believe our differences fuel innovation. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. We’re building a workplace where everyone has the opportunity to do meaningful work and make a difference.

We leverage artificial intelligence (AI) tools to support certain aspects of our recruitment process. These tools may help with resume screening, drafting job descriptions, creating interview questions and occasionally identifying potential candidates. All hiring decisions are made by our people, not AI. Our intent is to use AI thoughtfully to streamline administrative tasks, improve the candidate experience and support fair, unbiased hiring practices consistent with industry standards.