Country Manager

As Country Manager, you will spearhead business growth, oversee regional operations, and cultivate key strategic relationships within the EU cryptocurrency market. Ideal candidates possess hands-on marketing expertise, a strong track record of partnering with Key Opinion Leaders (KOLs), prior crypto management experience, and fluency in English alongside additional EU languages. Strong knowledge of EU crypto regulatory frameworks is a distinct advantage.

Responsibilities:

• Develop and execute the strategic business plan for the EU market, driving expansion, user acquisition, and revenue growth.
• Lead and manage all local operations, including marketing campaigns, industry events, and strategic partnership developments.
• Elevate brand awareness and user engagement through targeted marketing initiatives, social media, and community events.
• Build and maintain strong relationships with key stakeholders, local financial institutions, and ecosystem partners.
• Navigate and ensure compliance with evolving EU regulatory frameworks (MiCA/MiCAR, MiFID, EMI).
• Monitor market trends, competitor activities, and regional regulatory developments to identify growth opportunities and mitigate risks.
• Collaborate closely with cross-functional global teams—including Product, Engineering, Legal, and Compliance—to align local initiatives with core company objectives.
• Provide leadership, mentorship, and support to the regional team, fostering a high-performance culture of innovation and collaboration.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a strong plus.
• 10+ years of proven leadership experience in marketing, business development, or general management within tech/fintech.
• Prior experience as a Country Manager or senior leader within the cryptocurrency industry is highly desirable.
• In-depth understanding of the EU crypto market, consumer behavior, and financial regulatory landscapes (MiCA, MiFID, EMI).
• Established professional network within the DACH/EU crypto and fintech ecosystems.
• Exceptional communication and executive presence, with the ability to influence stakeholders at all levels.
• Results-oriented mindset with a focus on driving clear, measurable business outcomes.
• Ability to thrive in a fast-paced, high-growth environment and adapt to dynamic market changes.
• Fluency in English and at least one additional European language (e.g., German, French, Spanish, Italian).