Copywriter (Email Marketing)

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

🌟 About our Client:
A U.S.-based retention marketing agency serving e-commerce brands, specializing in email and SMS strategy, lifecycle automation, list growth, and loyalty programs. The agency operates as a full-service partner for growth-stage and established DTC brands, leveraging AI-driven insights and multi-channel execution to maximize customer lifetime value and revenue attribution.

✍ Short Description:
We are looking for an experienced Copywriter to lead and scale our copywriting department within a fast-paced e-commerce retention marketing agency. In this role, you will own the full copywriting function: writing high-performing email marketing copy, managing and developing a copywriting team, improving departmental workflows, and driving AI-assisted content innovation. You will collaborate closely with strategists and clients to deliver campaign copy that meets measurable performance standards across a portfolio of DTC accounts.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere.

• A monthly flexible benefits budget, in addition to your salary.

• PTO and paid U.S. holidays

💼 Responsibilities:

• Lead and manage the copywriting team through regular performance reviews, coaching sessions, and structured development plans, ensuring consistent delivery of high-quality work across all client accounts.

• Research, write, and iterate on direct-response email marketing copy for a portfolio of e-commerce clients, collaborating with strategists to refine messaging and implement revisions.

• Own and continuously improve AI-assisted copywriting workflows, including prompt development, training materials, and knowledge bases, while coaching team members on effective AI tool usage.

• Develop and maintain departmental KPIs, processes, and best practices to improve team productivity and support scalable operations.

• Participate in hiring and onboarding initiatives and contribute to building a growing copywriting function aligned with company performance goals.

💡 Qualifications:

• 5+ years of experience in direct-response copywriting, with a focus on email marketing for e-commerce or DTC brands.

• Proven experience leading or managing a copywriting or content team in an agency or high-volume environment.

• Deep understanding of direct-response copywriting principles, email marketing strategy, and consumer psychology applied to e-commerce.

• Hands-on experience with AI-powered content creation tools and the ability to build and refine AI-assisted workflows.

• Strong project management skills, with a track record of delivering multiple concurrent projects on time with minimal revision rounds.

• Familiarity with email marketing platforms (e.g., Klaviyo, Braze, or equivalent) and broader digital marketing channels including paid media, SEO, or social media.

• Advanced English proficiency (C1+), both written and verbal, with the ability to produce client-facing copy at a native or near-native level.

📩 If you meet the experience outlined above, we'd love to hear from you. Please apply — our team is excited about your application and will be in touch as soon as possible.