Copywriter

Responsibilities

●    Product Messaging: Translate complex technical features into simple, benefit-driven value propositions.
●    Go-to-Market (GTM) Content: Write high-converting copy for product launches, landing pages, email campaigns, and video scripts.
●    Cross-Functional Collaboration: Partner with product managers, designers, and demand generation teams to align on product positioning.
●    Brand Consistency: Maintain and evolve the product voice and tone across every customer touchpoint.
●    Social & Email Content: Develop engaging copy for social media posts, visual creative assets, newsletters, and high-performing email subject lines.
●    Web Content Creation: Develop compelling web case studies, blog posts, guides, and articles that showcase customer success and thought leadership.
●    Research and Optimization: Analyze competitor messaging, test headlines (A/B testing), and apply SEO best practices to maximize audience reach.
 

Qualifications

Requirements and Qualifications
●    Writing Experience: 5+ years of professional copywriting experience, ideally within a SaaS, tech, or product-driven marketing environment.
●    Portfolio: A strong portfolio demonstrating successful product launches, web copy, or campaign messaging.
●    Communication Skills: Exceptional command of grammar, storytelling, and simplifying technical concepts.
●    Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
●    Technical Familiarity: Basic knowledge of SEO principles, content management systems, and analytics tools.

Preferred Qualifications
●    Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences.
●    Strong communication skills and ability to influence/advise key stakeholders
●    Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice.
●    Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously 
●    Collaborative team player comfortable with receiving direct feedback and leading toward consensus
●    Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.
●    Ensure compliance with established brand guidelines