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AI Summary
The role involves creating well-researched marketing content across various digital platforms while applying SEO best practices. Responsibilities also include managing content calendars, collaborating with internal teams, and monitoring engagement metrics.
Overview
Role OverviewAs a Creative Content Writer you will develop compelling marketing content across digital platforms, including websites, social media, landing pages, email campaigns, and newsletters. This role requires storytelling talent, strong writing fundamentals, and a solid understanding of Local SEO best practices.Responsibilities
Core Responsibilities - Write well-researched copy for blogs, web pages, and social media.- Conduct keyword research and collaborate with the SEO team.- Apply on-page SEO best practices (headings, meta descriptions, alt text).- Review and optimize existing content for performance and readability.- Manage content calendars and maintain consistent brand voices for various clients.- Schedule and publish social media content and monitor engagement metrics.- Collaborate with internal teams to ensure timely project completion.Qualifications
Professional Competencies - Proficiency in Google Analytics.- Experience with WordPress, Mailchimp, and Vista Social.- Intermediate design skills using Canva and Photoshop.- Strong understanding of SEO principles and the AP Stylebook.- Highly organized and able to manage multiple deadlines independently.Required Skills
Content WritingYears of Experience Needed
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