The Content Strategist will develop and implement content to drive business development and marketing efforts, including writing proposals and RFI responses. They will collaborate with cross-functional teams to ensure content alignment with business goals and analyze performance metrics.
Content Strategist – Federal GovCon ROLE We are a growth company whose mission is to empower federal government agencies with highly skilled professionals across positions in IT, Legal, HR, Finance, and a variety of other disciplines. We need a Content Strategist who will be responsible for developing and implementing content that drives business development and marketing efforts. This role involves collaborating with internal stakeholders to understand business requirements, conducting market research to identify trends and opportunities, and creating high-quality content to support business development initiatives, including writing proposals and RFI responses. This is a full-time opportunity. We can offer a competitive salary and a comprehensive benefits package. Apply today!
RESPONSIBILITIES
Collaborate with sales and marketing teams to create compelling content for proposals, presentations, and marketing materials
Write proposals and RFI responses that are tailored to customer needs and requirements
Coordinate proposal efforts including team collaboration, timeline management, and ensuring compliance
Conduct market research to identify new business opportunities, industry trends
Create content for business development campaigns, including email marketing, social media, and website content
Assist in the development of sales and marketing collateral, such as brochures, case studies, and white papers
Track and analyze content performance metrics to measure the effectiveness of efforts
Stay up to date with industry best practices and trends in content marketing and proposal development
Collaborate with cross-functional teams to ensure content is aligned with business strategies and goals
Provide support for business events and activities, such as trade shows, conferences, and client meetings
Provide other duties as assigned including, but not limited to:
Marketing
Business development and capture support
Project Management Office (PMO) support
Task order management
KNOWLEDGE & SKILLS
Strong analytical skills and the ability to interpret data to drive content decisions
Excellent written and verbal communication skills
Understanding of AI tools for both research and content development
Creative thinker with a passion for storytelling and brand building
Proficient in MS Word, Sharepoint, and Adobe Acrobat
Experience with developing graphics / images
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Ability to work independently and as part of a team with other writers, proposal staff, and technical / operations staff
EXPERIENCE
3 years of experience in business development, content strategy, content marketing, or related field
Proven track record of developing and implementing successful content strategies to support business development goals
REQUIRED EDUCATION
Bachelor’s degree in English, Journalism, Communications, Marketing or other relevant fields
LOCATION
Washington D.C. metropolitan area / Remote
EMPLOYMENT CLASSIFICATION
Employment Classification Eligibility — W2
COMPENSATION
Salary range: $50,000 – $80,000
Benefits: Benefits package includes options for health, dental, and vision insurance coverage; 401k contribution options. Full benefits brochure available for review.
West 4th Strategy is an Equal Opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, sexual orientation, ancestry, national origin, age, marital status, mental disability, physical disability, medical condition, pregnancy, political affiliation, military or veteran status, or any other basis prohibited by federal or state law.
Other Considerations: applicants will be subject to a background investigation. Individual’s primary workstation is located in an office area. The noise level in this environment is low to moderate. Regularly required to sit for extended periods up to 80% of the time; frequently required to move about to access file cabinets and use office equipment such as PC, copier, fax, telephone, cell phone, etc. Occasionally required to reach overhead, bend, and lift objects of up to 10 lbs. Specific vision abilities required by this job include the use of computer monitor screens up to 80% of the time.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
