Content Marketing Specialist

Who we are and what we do

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate-powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit mappedin.com.

To try out our mapping tools, visit https://app.mappedin.com/editor/ 

Who you are and what you'll do:

You own the day-to-day strategy and execution of our content program at Mappedin. This is a highly collaborative, roll-up-your-sleeves role. You'll be hands-on in the content itself while helping to execute the broader content strategy that drives organic growth, AI discovery, and pipeline. Working closely with product marketing, demand gen, and AEO/SEO tools, you'll plan, produce, and optimize content that not only ranks but converts, helping us define and lead the indoor mapping category in a fast-paced environment where content is a core growth engine.

You will be responsible for the following: 

• Strategy & Planning

  • Execute the content strategy across the full funnel with a focus on driving organic growth, building pipeline, and increasing conversion rates

  • Map content to buyer personas, funnel stages, and use cases, identifying category-defining angles and white space opportunities leveraging Mappedin's known buying roles

  • Plan, prioritize, and sequence content production based on keyword opportunity, AEO prompt coverage, pipeline gaps, and commercial priorities

  • Conduct keyword research and content gap analysis using tools like Ahrefs, Google Search Console, and HubSpot AEO to identify high-impact topics across SEO and AI search, and translate them into content briefs

• SEO & AEO (AI Engine Optimization)

  • Ensure all content is structured for traditional search rankings and optimized for AI discovery (ChatGPT, Claude, Google AI Overviews, Perplexity)

  • Monitor and grow AI search visibility and share of voice and prioritize content investments accordingly.

  • Maintain and iterate on the prompt-based content generation workflow ensuring quality, brand voice, and discoverability standards are met at scale.

  • Collaborate with the SEO/AEO consultant to execute on technical recommendations 

  • Monitor GSC and Ahrefs for impression spikes, ranking jumps, and new keyword opportunities

• Content Production & Operations

  • Audit and refresh legacy blog posts and resource pages based on traffic performance, keyword shifts, and conversion data

  • Own the content workflow end-to-end, from ideation and brief creation, through drafting, SEO/AEO optimization, review cycles, CMS publishing, and post-publish performance tracking.

  • Evaluate and integrate AI-assisted content tools (e.g., Outrank.so, Claude-based workflows) to increase the speed and efficiency of content production

• Growth & Conversion

  • Optimize content for conversion at every funnel stage by ensuring blog content and resource pages include clear paths to conversion

  • Partner with demand generation to produce content assets (guides, blogs, email sequences) that support targeted account-based marketing efforts

  • Create and maintain content resources that sales can use in outreach

What are some challenges?

We move fast and sometimes change directions. We can’t always wait for all the information before we try something. If you want us to guarantee exactly what you’ll be working on three months from now, we can’t give you that. On the other hand, there is a lot of high value work to do, and it won’t be boring. There is a lot of discovery work involved as we frequently do things that are ahead of current technology. 

One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives, but others will do the same for you.

Behind the scenes

We move fast and pivot as needed. We operate with experimental mindsets and are constantly pushing the boundaries of our industry. Because of this, we can’t guarantee exactly what you’ll be working on three months from now but we can guarantee that you will be working on high value projects that will foster your growth along with Mappedin’s. 

At Mappedin, we don’t take a one-size-fits-all approach to how we work. While we have colleagues around the globe, some roles are best suited for full-time, in-person work at our home office in Waterloo. This is a remote role

We believe in being transparent about how we hire. We use artificial intelligence (AI) tools to help record interviews and create notes for us to review later. Every application and interview is still reviewed by our People Operations team, and all hiring decisions are made by people - not AI.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at accessibility@mappedin.com or call us at (519) 594-0102 and ask to speak to a member of the Human Resources team.

What's in it for you

• Competitive base salary: $90,000 - $110,000 CAD

• 20 days of paid vacation, available from your first day

• Comprehensive benefits from Day 1

• A team of bar raisers with low ego and high ownership