Content & Copywriting Specialist

JOB DESCRIPTION
Content & Copywriting Specialist

DEPARTMENT: Marketing
PAY STATUS: Temporary position; hourly employee or independent contractor arrangement considered
IMMEDIATE SUPERVISOR: Sr. Marketing Project Manager

JOB SUMMARY:
As a Content & Copywriting Specialist, you will support Ralco’s marketing efforts by creating clear, engaging content that supports marketing campaigns, strengthens brand storytelling and communicates product value across multiple channels.

The ideal candidate is a skilled writer and storyteller who can translate technical and industry-specific information into audience-focused content. You are creative, detail-oriented, collaborative and comfortable managing multiple projects in a fast-paced environment. Agriculture experience or familiarity with the livestock, poultry and agronomy industries is strongly preferred.

This temporary role is designed to provide maternity leave coverage while supporting the continued execution of Ralco’s marketing initiatives. Candidates located near Marshall, Minnesota are preferred. However, we offer flexibility in work arrangements, including employee or contract opportunities, with remote and hybrid options considered for the right candidate. There is potential to transition into a longer-term or full-time opportunity based on business needs and performance.

Success in this role means delivering high-quality, on-brand copy and content that supports marketing campaigns and helps maintain consistent communication with our audiences.

This job description is not meant to be all inclusive and duties may vary based on departmental and company needs. 

KEY RESPONSIBILITIES

• Copywriting & Messaging: Write and edit marketing copy for campaigns, product promotions, sales materials, landing pages, digital advertising and customer communications while maintaining a consistent brand voice.
• Content Planning: Assist with content planning, campaign execution and scheduling across marketing initiatives.
• Product & Brand Storytelling: Help communicate product benefits and brand messages through audience-focused content that supports marketing objectives.  
• Email Marketing: Write and coordinate email campaigns that support lead generation and customer engagement.
• Campaign Support: Collaborate with marketing, technical and sales teams to support product launches, promotions, trade shows and marketing campaigns.
• Channel Content Development: Adapt content for use across email, social media, website and other marketing channels.
• Brand Consistency: Ensure content aligns with established brand voice, messaging and visual standards.
• Cross-Functional Collaboration: Work with internal teams, subject matter experts and external partners to gather information and develop accurate content.
• Project Coordination: Manage multiple content projects simultaneously while meeting deadlines and maintaining attention to detail.
• Align with Company Values & Purpose:
  • Values: Courageous Curiosity, Driven to Deliver, Master Your Craft, Root for the Team, Earn the Relationship
  • Purpose: Ralco creates effective natural solutions that address agriculture’s greatest challenges

• Strong copywriting, editing and proofreading skills
• Experience creating content for email marketing, websites, social media, digital advertising and marketing campaigns
• Ability to translate technical information into clear, audience-friendly messaging
• Strong organizational and project management skills
• Creative thinking and storytelling ability
• Attention to detail and commitment to brand consistency
• Ability to collaborate effectively across teams
• Adaptability in a fast-paced environment
• Basic understanding of SEO and content performance metrics

JOB REQUIREMENTS:
Location:         Ralco corporate headquarters in Marshall, MN (preferred). Hybrid and remote work arrangements will be                             considered for the right candidate.
Schedule:        Flexible schedule based on candidate availability and business needs. Anticipated workload is                                             approximately 25-30 hours per week.
Duration:         Temporary maternity leave coverage with potential opportunity to transition into a longer-term or full-time                             opportunity based on business needs and performance.
Experience:    3+ years of experience in marketing, communications, journalism, content creation or a related field with                               experience developing marketing content across multiple channels. Agricultural industry knowledge                                     strongly preferred.
General:          Satisfactorily complete introductory period per company policy.
Physical:        The following activities are required as needed to perform the job function; lifting, driving, bending,                                        climbing, carrying and twisting. Confined space entry is not a required job function. Reasonable                                            accommodation may be made to enable individuals with disabilities to perform the key work duties.
Travel:            Occasional travel between Ralco locations and for company events.
Pay:                 $28-30/hour