Consultant on Azerbaijan iGaming Market (Contract)

Location: Malta or Remote
Department: Commercial
Reporting To: Head of Commercial
Contract Type: Fixed-term consultancy contract (approximately 3–4 months), with the potential to transition into a Country Manager position based on performance

Our client is seeking an experienced consultant with deep and up-to-date knowledge of the Azerbaijani offshore iGaming market. The successful candidate will play a key role in supporting the client's market entry strategy, validating commercial opportunities, identifying risks, and helping establish the foundations for long-term growth in the region.

This opportunity is suited to a market specialist with recent hands-on experience and a strong network within the Azerbaijani iGaming ecosystem. The consultant will be expected to provide practical insights and recommendations based on the current market landscape rather than historical knowledge.

Candidates who demonstrate strong market expertise, commercial awareness, and valuable industry connections may be considered for a longer-term Country Manager position.

Key Responsibilities

• Conduct comprehensive market and competitor analysis, identifying leading operators, market trends, customer behaviour, acquisition strategies, and key growth opportunities.

• Assess payment infrastructure and payment-related risks, including local payment methods, banking solutions, card acquiring, and cryptocurrency options. Recommend suitable payment strategies and introduce potential partners where relevant.

• Evaluate the current regulatory and enforcement environment, highlighting operational risks, restrictions, and market-specific considerations.

• Develop a market acquisition strategy covering affiliate partnerships, KOLs, Telegram communities, SEO opportunities, and other relevant acquisition channels.

• Review product localisation requirements, including language, cultural considerations, payment preferences, CRM strategies, and customer segmentation.

• Support go-to-market planning by identifying organisational requirements, resource gaps, and key hires needed for a successful launch.

Deliverables

• Detailed market intelligence report.

• Payment infrastructure and partner recommendations.

• Regulatory and risk assessment report.

• Customer acquisition and marketing strategy, including benchmark data and recommended partners.

• Product and localisation review.

• Go-to-market strategy, including organisational and budget recommendations.

• Regular workshops and working sessions with the commercial team throughout the engagement.

Requirements

• Proven recent experience operating or consulting within the Azerbaijani offshore iGaming market.

• Strong understanding of local payment infrastructure and payment partnerships.

• Established network across affiliates, KOLs, and key market stakeholders.

• Excellent knowledge of the regulatory and enforcement landscape.

• Fluency in English and Azerbaijani. Russian would be considered an advantage.

• Commercial experience within the online casino sector.

• Strong judgement and ability to navigate opportunities and risks within a grey-market environment.

• Ability to work independently while collaborating effectively with internal stakeholders.

What's on Offer

• Opportunity to influence and shape a market entry strategy from the ground up.

• Flexible remote or Malta-based engagement.

• Potential progression into a permanent Country Manager role for Azerbaijan.

• Exposure to senior stakeholders within a growing international iGaming business.