Community Relations Liaison

Under the leadership of the Directors of Business Development and other leadership and in partnership with the Account Executive team, the Community Relations Liaison will serve as subject matter expert for each of the Rogers service lines leveraging knowledge and expertise from operational and clinical leadership to promote Rogers services to key stakeholders in the community. This is achieved through territory management using a traditional sales model developing new and maintaining existing referral relationship strategic planning and implementation, meeting and/or exceeding quotas, relationship development, continued self-assessment, and adaptability in an ever-changing marketplace.

Job Duties & Responsibilities:

The Community Relations Liaison is responsible for developing, managing, and furthering enduring alliances with existing and prospective referring providers; identifying new referral and partnership opportunities; developing, maintaining, advancing strategic referent relationships; developing and enhancing alliance workflow and standards; and planning and implementation of proactive growth tactics on a daily basis.  

Business development and alliances – at Rogers we empower our Account Executives to approach their territory within entrepreneurial spirit and strive to provide industry-leading support to all stakeholders.  Successful Community Relations Liaison will be subject matter experts for each of their identified service lines, are self-motivated, and can manage themselves daily with the following skills and activities.

• Ability to be persistent and engage customers to deliver an action-oriented, patient- focused sales message. Customers include psychologists, therapists, social workers, psychiatrists, school counselors, and other sources of referrals.
• Possesses the business acumen to manage a dynamic territory, routing, goal attainment, time allocation, etc.
• Foster and maintain enduring alliances with key internal and external stakeholders. 
• Dedication to an empathetic and solution-focused consultive sales approach
• Daily face to face and virtual customer meetings (includes regular cold calling to new or existing customers)
• Daily activities such as: Lunch & Learns, breakfasts, dinner programs, professional networking events, and other results-orientated appointments and activities.
• Monitor expenditures and effectively utilize budget allocation Assist in planning and executing continuing education events and promoting CE (CONTINUED EDUCATION) webinars and in person events in referent meetings.
• On-site campus and program tours 
• Effectively use phone calls, email, social media, and other communications to maintain frequent contact with referents and remain top of mind.
• Ability to meet activity, census, and individual objectives from department leadership.

 
Knowledge, Training, and Communication – Rogers is an industry leader in sub-specialty behavioral health with clinical outcomes to back it up. Community Relations Liaison must possess the desire and dedication to knowledge, learning, and the ability to effectively communicate complex behavioral health topics. Training and support will be provided.

• Maintain knowledge of a wide variety of behavioral health programming, diagnoses, and trends.
• Ability to effectively communicate the efficacy, patient types, and outcomes of all Rogers programming.
• Demonstrate local, regional, and national market knowledge.
• Participate in training and other educational opportunities to build and maintain expertise.

 
Documentation, Reporting, and Analytics – Rogers strives to make evidence-based decisions with patients and other stakeholders in mind.  Account Executives must be committed to proper documentation, reporting, and timely analysis to make efficient and effective decisions. 

• Enter and maintain record of all referent interactions within CRM software in a timely manner.
• Complete monthly operational and other reporting requirements.
• Possess ability to analyze reporting and make timely and effective decisions based on reporting.
• Submit expense reports (mileage, credit card, purchase requests, check requests) in a timely manner.

 
Collaboration, Integrity, and Service – The One Rogers framework is successful dependent on the collaboration of all team members in maintaining the highest-level commitment to the Rogers Values of Compassion, Excellence, and Accountability. 

• Be open and welcoming to all through our presence, tone, words, and body language.
• Speak up when we see problems or conflict in the workplace with a solution-focused, strength-based perspective.
• Seek to understand and value diverse perspectives while always utilizing teamwork to accomplish organizational goals.
• Seek support when needed, respond to requests for help, and offer to assist team- members when possible.
• Use transparent, direct communication through whatever medium of communication.
• Hold self, peers, and others accountable to these values.

 

Additional Job Description:

Education/Training Requirements:

• Bachelor's degree required, preferably majoring in business, communications, psychology, social work, and/or related major. 
• Minimum of two (2) years’ business development and/or related experience. 
• Experience with strategic planning, new business development, and negotiation. 
• Computer proficiency and working knowledge of software programs, including Word and Excel 
• Valid driver’s license. Must be granted insurable status by the Rogers insurance policy.
• Lived experience valued 

With a career at Rogers, you can look forward to a Total Rewards package of benefits, including:

• Health, dental, and vision insurance coverage for you and your family 
• 401(k) retirement plan 
• Employee share program 
• Life/disability insurance 
• Flex spending accounts  
• Tuition reimbursement 
• Health and wellness program
• Employee assistance program (EAP)

Through UnitedHealthcare, UMR and HealthSCOPE Benefits creates and publishes the Machine-Readable Files on behalf of Rogers Behavioral Health. To link to the Machine-Readable Files, please visit Transparency in Coverage (uhc.com)