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The CMO will own and scale direct-to-consumer lead generation, managing significant monthly paid media budgets across Google and Meta. They are responsible for driving full-funnel performance, optimizing conversion rates, and building growth systems in collaboration with intake and operations teams.
Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing
DTC Lead Generation | High-Volume, Performance-Driven
Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnel—from acquisition to intake to signed clients—with a focus on ROI, growth, and operational efficiency.
Target Background: Healthcare, insurance, financial services, education, or similar high-volume DTC sectors.
Critical Requirement:
Must have personal, hands-on experience (not solely team or agency oversight) building campaigns in Google Ads and Meta. While the CMO will not be expected to actively build campaigns as part of this position, deep subject matter expertise is the most important requirement of this job. Candidates must have executed campaign builds, optimizations, and creative strategy at a high level with six-figure budgets.
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