ChatGPT Ads Strategist

OVERVIEW:

We are looking for a ChatGPT Ads Strategist to join our Customer Strategy Team and help manage and develop one of Quartile’s newest advertising channels.

This role will be responsible for the strategy, launch, optimization, analysis, and communication of ChatGPT Ads campaigns across assigned accounts, with a strong focus on performance and client goals.

Because ChatGPT Ads is a rapidly evolving platform, this role requires a highly proactive and curious mindset. The Strategist will be expected not only to manage campaigns, but also to continuously learn from performance data, test new approaches, identify opportunities, and collaborate with other teams across Quartile to improve our campaign strategies, technology, reporting, and overall solution.

The ideal candidate is analytical, hands-on, comfortable with change, and motivated by the opportunity to help build best practices for an emerging advertising channel.  

REQUIREMENTS: 

• 2+ years of experience in digital marketing, performance marketing, paid media, or retail media
• Hands-on experience managing and optimizing digital advertising campaigns
• Experience with platforms such as Google Ads, Meta Ads, Amazon Ads, Walmart Connect, DV360, or similar channels
• Strong analytical skills and ability to translate data into actionable recommendations
• Understanding of core performance marketing metrics such as ROAS, CPC, CTR, conversion rate, revenue, and budget pacing
• Advanced knowledge of Microsoft Excel or Google Sheets, including formulas, pivot tables, and lookups
• Strong organizational skills and ability to manage multiple accounts and priorities
• Highly proactive and comfortable working in an environment where processes and best practices are constantly evolving
• Strong problem-solving skills and ability to investigate issues, identify opportunities, and propose solutions
• English proficiency required — must be able to communicate fluently in written and spoken English

NICE TO HAVE:

• Experience interfacing with clients regarding campaign strategy and performance
• Experience with e-commerce or retail media
• Experience using data to support decisions and build performance narratives
• Experience creating reports, presentations, and customer-facing deliverables
• Familiarity with conversion tracking, attribution, UTMs, GA4, or product feeds
• Strong interest in AI, emerging advertising platforms, and new digital marketing technologies
• Experience working in a fast-paced environment with evolving processes

WHAT YOU’LL DO:

• Develop, launch, manage, and optimize ChatGPT Ads campaigns based on client goals and performance
• Regularly monitor accounts, identify trends and opportunities, and proactively recommend optimizations
• Analyze campaign data to understand what is working, what is not, and where additional testing is needed
• Develop and test new campaign strategies, structures, targeting approaches, products, bids, and budgets
• Translate campaign performance into clear insights and recommendations for clients and internal teams
• Participate in client calls and support Customer Strategy Managers with performance updates, strategy, and ad hoc requests
• Stay closely informed about new ChatGPT Ads features, platform changes, policies, reporting capabilities, and campaign types
• Continuously collect and analyze learnings across accounts to help establish new best practices
• Collaborate with product, technology, implementation, reporting, and other internal teams to improve Quartile’s ChatGPT Ads solution
• Identify opportunities to improve campaign management processes, reporting, internal tools, automation, and scalability
• Share learnings and relevant findings with the broader team as the channel evolves
• Surface platform issues, limitations, and opportunities to the appropriate internal teams
• Take ownership of assigned accounts and proactively identify problems and opportunities without waiting for client requests

This is a PJ contract based in Brazil.