Channel Marketing Performance Manager Sr

Channel Performance Enablement and Optimization

• Establish and govern enterprise performance standards across paid, owned, and earned marketing channels, including paid search, paid social, programmatic, direct mail, email, SEO, and organic social.  

• Develop scalable operational frameworks that improve channel execution, campaign optimization, and performance consistency.  

• Identify process, technology, and capability gaps impacting channel effectiveness and partner cross-functionally to implement sustainable solutions.  

• Lead the development and governance of automation capabilities that improve speed, scalability, operational efficiency, and campaign execution quality.

• Define channel benchmarks, operational KPIs, and optimization frameworks aligned to business objectives and growth strategies.  

• Monitor industry trends, platform innovations, privacy changes, and emerging technologies to enhance marketing capabilities and operational maturity.  

Marketing Technology and Integration Management

• Own governance and optimization of the marketing technology ecosystem, ensuring platforms, tools, and systems support enterprise marketing objectives.  

• Define integration standards and requirements that enable reliable data connectivity and interoperability across marketing, analytics, and enterprise systems.

• Lead initiatives involving API integrations, server-side tracking, conversion signal sharing, and audience synchronization across marketing platforms.  

• Partner with Technology, Product, and Analytics teams to prioritize and implement scalable marketing infrastructure solutions.  

• Translate business and marketing requirements into actionable technical specifications and implementation plans.  

• Evaluate, recommend, and support implementation of marketing technologies that enhance automation, measurement, personalization, and operational scalability.  

Measurement Architecture and Performance Governance

• Establish enterprise standards for KPI definitions, funnel measurement, conversion tracking, attribution methodologies, and reporting consistency. 

• Govern tagging frameworks, event architecture, data layer standards, and tracking implementations to support accurate measurement and audience activation.  

• Ensure marketing performance reporting aligns to business outcomes through standardized logic, governance practices, and scalable reporting frameworks.  

• Develop quality assurance processes and monitoring standards that maintain signal integrity, tracking accuracy, and data reliability.  

• Partner with Analytics teams to improve performance visibility, reporting accessibility, and actionable insights across marketing functions.

• Lead the development of optimization feedback loops that connect campaign, customer, and behavioral data to business performance outcomes. 

Audience Activation and Experimentation Strategy

• Lead enterprise audience activation capabilities supporting paid media, lifecycle marketing, retargeting, suppression, personalization, and cross-channel engagement.  

• Define standards for audience segmentation, portability, governance, and activation across marketing and customer platforms.  

• Develop and govern enterprise experimentation frameworks, including prioritization models, testing methodologies, measurement standards, taxonomy, and documentation practices.  

• Build scalable processes for capturing, organizing, and operationalizing test results and optimization insights across teams.  

• Partner with channel and analytics leaders to establish a culture of continuous testing, learning, and performance improvement. 

• Ensure experimentation and audience strategies align with compliance, privacy, and data governance requirements. 

• Uses independent judgement and discretion to make decisions.

• Analyzes and resolves problems.

ADDITIONAL ACCOUNTABILITIES 

• Performs special projects, and additional duties and responsibilities as required. 

• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings.  Accountable to maintain compliance with applicable federal, state and local laws and regulations.  

JOB REQUIREMENTS  

• Education level required: ​Undergraduate Degree (4 years or equivalent)​ in Marketing, Business, Analytics, Information Systems, Computer Science, or a related discipline.

• Minimum experience required: ​12+ Years​ of experience in growth marketing, marketing operations, marketing technology, digital analytics, or a related field.

• Demonstrated expertise across multiple digital and traditional marketing channels, including paid media, lifecycle marketing, SEO, and audience activation. 

• Experience designing and governing marketing measurement frameworks, attribution models, conversion tracking strategies, and performance reporting. 

• Strong understanding of tag management systems, event tracking, pixel implementation, data layers, and measurement governance practices. 

• Experience leading API integrations, server-side tracking implementations, and marketing platform connectivity initiatives. 

• Proven ability to develop experimentation frameworks and scalable optimization processes. 

• Experience working with first-party data strategies, audience segmentation, retargeting, and customer activation frameworks. 

• Ability to translate complex business requirements into scalable operational and technical solutions. 

• Strong cross-functional leadership and stakeholder management capabilities. 

• Experience operating within regulated industries preferred. 

Preferred Qualifications: 

• Experience implementing Conversions API, enhanced conversions, offline conversion tracking, or server-side tagging solutions. 

• Familiarity with marketing automation platforms, customer data platforms, experimentation tools, and business intelligence solutions. 

• Working knowledge of SQL, JavaScript, and digital analytics platforms.

• Experience supporting enterprise-scale audience activation strategies across paid, owned, and CRM channels. 

• Demonstrated success influencing cross-functional initiatives across Marketing, Analytics, Product, and Technology organizations. 

• Experience operating within regulated industries preferred. 

Job Competencies: 

• Possess deep operating knowledge across paid, owned, and earned marketing channels, with the ability to direct technical and operational improvements that elevate channel performance. 

• Demonstrate strong systems thinking, with the ability to connect measurement, technology, automation, and activation into a cohesive growth marketing operating model.

• Display technical fluency in marketing technology, APIs, integrations, and data infrastructure, with the ability to translate marketing needs into implementation-ready requirements. 

• Exhibit deep expertise in measurement architecture, conversion tracking, tagging governance, and signal quality management. 

• Demonstrate a structured approach to experimentation, using clear frameworks, testing discipline, and learning agendas to drive continuous improvement across channels.

• Possess the ability to build audience activation frameworks that make first-party data and conversion signals usable across paid media and owned channels.

• Display strong executional rigor, with the ability to manage complex operational requirements, QA processes, and implementation standards with consistency. 

• Demonstrate strong communication and influence skills, with the ability to simplify technical concepts and drive alignment across Marketing, Technology, and Analytics stakeholders. 

• Exhibit a continuous improvement mindset, treating the growth marketing infrastructure as a system that is never finished and always measurable. 

• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results. 

• Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience. 

• Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders. 

• Physical demands (ADA): ​The job requires a moderate degree of physical exertion and stamina such as standing, sitting, walking, driving or infrequent lifting.​