Channel Marketing Coordinator

Overview

The Channel Marketing Coordinator ensures channel go-to-market plans are executed consistently and effectively by coordinating agencies, assets, approvals, and trade show activity across internal teams and channel partners. The role also provides competitive, assortment, and planogram analysis that informs channel strategy and merchandising decisions, serving as a key cross-functional link that drives sales enablement and business performance.

This is a remote role with up to 25% travel. Applicants must be authorized to work for any employer in the U.S. and should not require sponsorships now or in the future to legally work in the United States.

Responsibilities

• Manage agencies and vendors: Serve as the day-to-day contact for external partners, keeping timelines, deliverables, revisions, and approvals on track. This includes marketing toolkits, digital engagement assets, display and rack artwork, and in-store merchandising support.• Connect teams: Bring Channel, Brand, Sales, Operations, and agency partners together so materials get out on time and initiatives run smoothly.• Support channel programs: Coordinate resources, timelines, and deliverables for channel-specific marketing programs. You'll also help with promotional assets, retailer-specific requests, and ad hoc projects.• Own artwork and asset workflows: Guide artwork from request through final delivery with channel teams, Master Control, and agency partners. You'll keep organized asset repositories with strong version control.• Turn data into insights: Pull, organize, and summarize competitive, assortment, and planogram data. You'll watch in-market execution to spot risks and opportunities.• Help bring trade shows and events to life: Assist with logistics, asset coordination, and show preparation so our presence supports channel and customer goals.

Qualifications

• Associate or bachelor's degree in marketing, business, or a related field.• 2–4 years of experience in channel, trade, or brand marketing, or a related marketing support role, ideally in CPG or retail.• Experience working with external agencies or vendors, including managing timelines, deliverables, and creative feedback.• Experience managing marketing assets and promotional materials through established approval workflows.• Project coordination experience, with the ability to juggle multiple initiatives at once• Familiarity with retail marketing programs, merchandising, planograms, or trade shows is a plus.• Clear, professional written and verbal communication, and a reliable, follow-through style that builds strong cross-functional relationships.

About Us

Our “Why”

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes.  Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do. 

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 95% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search! 

#PositiveLastingMemories