CDP Growth Loop
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AI Summary
Design, implement, and optimize Customer Data Platform (CDP) growth loop strategies to enhance customer acquisition, engagement, and lifetime value. Collaborate with cross-functional teams to execute data-driven campaigns and manage personalized marketing journeys.
Job Title: CDP Growth Loop Consultant
Location: Remote (USA)
Employment Type: W2 Only
Implementation Partner: Infosys
Employment Type: W2 Only
Implementation Partner: Infosys
Core Responsibilities:
- Design, implement, and optimize Customer Data Platform (CDP) Growth Loop strategies to improve customer acquisition, engagement, retention, and lifetime value.
- Build and manage customer segmentation, audience activation, and personalized marketing journeys using enterprise CDP platforms.
- Collaborate with marketing, analytics, product, and engineering teams to define growth experiments and execute data-driven campaigns.
- Develop customer lifecycle strategies, behavioral triggers, and automated engagement workflows.
- Integrate CDP with CRM, marketing automation, web, mobile, and analytics platforms to enable seamless customer experiences.
- Analyze customer behavior, campaign performance, and growth metrics to identify optimization opportunities.
- Ensure data quality, identity resolution, consent management, and compliance with privacy regulations.
- Create dashboards and reports to measure KPIs, campaign effectiveness, and customer journey performance.
- Support A/B testing, experimentation, and continuous optimization initiatives across digital channels.
Required Skills:
- Strong experience with Customer Data Platforms (CDP) such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Segment, Tealium, or similar.
- Hands-on experience with customer segmentation, audience management, and journey orchestration.
- Knowledge of Growth Loop frameworks, customer lifecycle management, and digital marketing strategies.
- Experience with CRM, Marketing Automation, Analytics, and Personalization platforms.
- Proficiency in SQL and data analysis; familiarity with JavaScript, APIs, and data integrations is a plus.
- Understanding of identity resolution, customer profiles, consent management, and data governance.
- Experience with A/B testing, campaign optimization, and performance measurement.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
Preferred Qualifications:
- Experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (RTCDP), or similar enterprise CDP solutions.
- Knowledge of Customer Journey Analytics (CJA), Adobe Analytics, or Google Analytics.
- Experience in enterprise digital transformation and customer experience programs.
This role is ideal for professionals with expertise in Customer Data Platforms, Growth Marketing, Customer Journey Optimization, Personalization, and Data-Driven Customer Engagement.
This is a remote position.
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