CBS - BMC - Brand and Marketing - Social Media - Influencer Marketing-Assistant Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

The opportunity

The position is for a team within EY Global Delivery Services (GDS). The candidate will be supporting various BMC teams and leading a team of social media experts to support EY leaders on LinkedIn and other social media platforms to enhance their presence on the platform. The ideal candidate will have a deep understanding of LinkedIn's dynamics, strong relationship-building skills, and a proven track record of driving engagement and awareness on LinkedIn. The candidate will be working with the global social media teams and should be aware of the cross-cultural sensitivities.

Your key responsibilities

• Connect with internal stakeholder to understand business requirements and suggest appropriate solutions
• Work with business teams to understand their business and objectives to ensure the questions are answered effectively, and to their satisfaction
• Develop tailored influencer strategies for LinkedIn aligned with brand goals
• Drive engaging content creation with EY leaders, maintaining EY’s brand voice
• Monitor and analyze metrics, and optimize strategies to establish them as thought leaders
• Convert data into actionable insights and use story boarding techniques to create reports on PowerPoint.
• Come to clear conclusions, implications, and recommendations on the way forward.
• Ensure accuracy and attention to detail in all phases of the program and ensure project timelines are met.
• Up-to-date understanding of content trends of all the major social media networks (Facebook, Twitter, LinkedIn, Instagram, YouTube)
• Ability to work as part of an agile team; independent and showing flexibility during peak times
• Collaborate with other department leaders to align social media strategies with broader business goals.
• Facilitate communication and collaboration between cross functional teams for a cohesive approach.
• Provide insights and recommendations to cross-functional teams based on social media trends and insights
• Allocate resources effectively for maximum ROI

Skills and attributes for success

• 10-12 years’ experience in the B2B marketing
• Proven experience in LinkedIn strategies for influencers
• Ability to analyze, organize and integrate large amounts information into clear concise presentations
• Ability to work independently and flexibly
• Attention to detail and accuracy
• Outstanding written and oral communications
• Strong familiarity with the business applications of social media platforms (Facebook, X, YouTube, LinkedIn, etc.)
• Team management skills, ability to effectively lead, manage, and mentor a project team
• Knowledge about social and digital media research & analytics
• Strong written and verbal communication skills
• Experience of social media tools listening and management tools

To qualify for the role, you must have

• Project & People management experience
• A strong team player and lateral thinker, comfortable working collaboratively, virtually, and independently
• Ability to understand results and deliver improved social media insights
• Support and collaborate on projects, being willing to try and test new features.

Ideally, you’ll also have

• Project management experience
• LinkedIn Insights

Technologies and Tools

• Experience with social media tools and social media platforms
• MS Office — Word, PowerPoint, Excel
• Tracking social media insights through dashboards like Sprinklr, Facebook insights, Twitter insights, LinkedIn insights, etc

What we look for

• Proven passion and extensive knowledge of social media
• Ability to think critically, analyze information, and make actionable recommendations
• Demonstrated skill in multi-tasking in a fast-paced, changing environment
• Understand, support, implement, and adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
• Working in international and diverse, cross-cultural environments
• Team management experience for managing teams both in-person and remote
• Experience working from remote locations, multiple teams

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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