Campaign Manager

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Campaign Manager
UNIT/DIVISION: Private Partnerships Division (PSP) Org. Unit 50015246
DUTY STATION: Rome HQ Short-Term
CONTRACT TYPE: Regular Consultant
DURATION: until 31.12.2026

ORGANIZATIONAL CONTEXT

The Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. Every day 5,600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea. Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 811 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people. WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using digital engagement tools to reach audiences across the globe in a flexible and cost-effective way. Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks vastly different, with many potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage. PURPOSE OF THE ASSIGNMENT This is a role within the Global Supporter Acquisition Team. It serves as a support for the coordination and technical execution of global digital fundraising campaigns across all markets.

ACCOUNTABILITIES / RESPONSIBILITIES

• Execute acquisition campaign setups across platforms

• Execute the setup of all donation pages in GoDonate, including the accurate setup of any associated redirects and URL tagging

• Execute the setup of campaigns in Facebook Ad Manager, ensuring that all creative reflects final clearance documents and is accurately named to ensure the quality of metadata

• Liaise with the team’s media agency to coordinate the setup and launch of search campaigns

• Build search campaign landing pages in Drupal, connecting them to the appropriate donation pages and Salesforce campaign codes to ensure accurate fund allocations

• Proof and test all elements of each campaign set up to ensure flawless execution

• Liaise with tech team to resolve any technical issues that arise during the setup process

• Coordinate the clearance process for acquisition creative

• Proofread all acquisition fundraising creative prior to submitting for clearance

• Work closely with PSP’s focal point in the Communications and Marketing (COM) Division to coordinate the smooth and efficient clearance of fundraising creative

• Build and maintain audiences for acquisition targeting

• Perform regular updates of audiences lists within Facebook and Google ad platforms

• Research and build ad-hoc audience lists as required by Campaign Managers

• Organise and maintain acquisition team documentation

• Manage the team’s folders, filing systems and naming conventions on SharePoint, saving and organising incoming documents and reports from agencies and stakeholders

• Maintain the team’s bank of cleared copy lines and translations

• Update the team’s shared project timelines in Asana

• Document and maintain team processes e.g. launch process, QA process, translation process

• Support on content and celebrity fundraising

• Manage the gift inventory and arrange delivery of WFP merchandise and thank you cards to talent

• Maintain celebrity outreach lists and support on the risk assessment process

• Develop and maintain a portfolio of celebrity profile documents

• Monitor relevant social media profiles for content opportunities.

• Prepare content packages for WFP Goodwill Ambassadors and influencers

• Assist with reviewing, organising and filtering incoming beneficiary content

DELIVERABLES AT THE END OF THE CONTRACT
Campaign clearance and launch processes running smoothly. Campaign setups executed flawlessly. Effective support provided on content, celebrity fundraising, and any other tasks required to assist the acquisition team.

QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
▪University degree in a relevant discipline (e.g. marketing, communications, business, international relations)
Work history
▪At least 3 years of professional experience in supporting a team in a relevantarea (e.g. digital marketing, creative/media agencies, social media, fundraising)
Hard skills
▪Adept at using a range of digital tools and platforms
▪Proficient in using a CSM to create or edit web pages
▪Familiar with project management tools e.g. Asana, Trello
▪Familiar with ad platforms (ideally Facebook Ad Manager)
▪Excel proficiency
▪Basic technical troubleshooting
▪Understanding of working with creative/media agencies
▪Basic image cropping and copy editing.
▪Knowledge of digital fundraising a strong plus
Soft skills
▪Excellent organisation and administration skills
▪Data literate, with strong analytical skills
▪Exceptional attention to detail
▪People-oriented: a collaborative and supportive team player
▪Able to thrive in a remote working environment
▪Flexible and adaptable to change
▪Available to work out of hours when required

Language(s)
▪English level C1 is required Knowledge of Chinese, Arabic, Spanish, German or French is a plus.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.org

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.