Business Development Representative

Job Title: Business Development Representative (BDR)

Location: Remote
Department: Sales
Reports To: VP of Growth

Company Overview

Founded in early 2002, viaPeople set out to redefine the human resources software industry by adopting a unique business model. Unlike competitors that offered one-size-fits-all solutions, we committed to developing best-of-breed products tailored to the distinct needs of our clients. Our approach combines expert-driven design with exceptional flexibility to address even the most complex requirements, all while maintaining a steadfast focus on product excellence, relationship management, and superior service quality.

With over two decades of experience in optimizing people management, viaPeople delivers bespoke HR software solutions that adapt to client needs, supported by a reliable and responsive vendor. Our offerings include performance management, succession planning, and 360-degree feedback solutions, all backed by an exceptional level of service.

Job Overview

The Business Development Representative (BDR) will be responsible for maintaining and scaling viaPeople’s sales engine. This role sits at the intersection of sales development, lead operations, and sales analytics.

You will own lead ingestion, enrichment, and sourcing efforts while partnering closely with sales leadership to ensure pipeline health, data quality, and visibility into performance. This role is ideal for someone who is highly organized, data-oriented, and motivated by building systems that enable consistent outbound success.

This is a foundational role on the growth team with clear exposure to sales strategy, tooling, and performance metrics.

Key Responsibilities

Sales Development & Lead Sourcing

• Own inbound lead intake, qualification, routing, and enrichment
   
• Proactively source new leads through research, outbound prospecting, and targeted account lists
   
• Support outbound campaigns via email, LinkedIn, and other prospecting tools
   
• Identify ideal customer profiles (ICPs) and buying personas in partnership with sales leadership
   

Sales Operations & Data Integrity

• Maintain clean, accurate, and enriched CRM data
   
• Ensure lead and account records are consistently updated and standardized
   
• Track funnel performance from lead to opportunity
   
• Identify gaps, bottlenecks, and drop-off points in the sales process
   

Reporting & Dashboards

• Build and maintain sales dashboards and reporting to track:
   
  • Lead volume and source
     
  • Conversion rates
     
  • Pipeline coverage
     
  • Activity metrics
     
• Provide regular reporting and insights to sales leadership
   
• Support forecasting and pipeline reviews with accurate data
   

Cross-Functional Collaboration

• Work closely with Sales, Marketing, and Leadership to align on pipeline goals
   
• Provide feedback on lead quality and campaign effectiveness
   
• Support Account Executives by ensuring qualified, well-researched leads
   

Qualifications

• Bachelor’s degree preferred (or equivalent experience)
• 3 years of experience in BDR, SDR, sales operations, or revenue operations roles
• Strong analytical and organizational skills with attention to detail
• Experience working with CRM systems (Salesforce, HubSpot, or similar)
• Comfortable working with spreadsheets, dashboards, and basic reporting
• Strong written and verbal communication skills
• Self-starter who thrives in a fast-moving, early-growth environment
• Interest in B2B SaaS, HR technology, or sales operations is a plus
   

Compensation & Benefits

• Base Salary Range: Competitive Compensation Package
• Bonus: Performance-based bonus tied to pipeline and data quality metrics
• PTO: Generous unlimited PTO and holiday schedule
• Growth Opportunity: Direct exposure to sales strategy, tooling decisions, and leadership

Why This Role Matters

This role is critical to ensuring viaPeople’s sales team operates with clarity, consistency, and momentum. You’ll help power the front end of the revenue engine while providing the insights leadership needs to scale efficiently.