Business Development Manager, Care

Highlights

Summary

This position is responsible for driving business development, referral growth, and marketing initiatives through strategic relationship management and market analysis. The role develops and maintains partnerships with healthcare providers, referral sources, and business partners while promoting company products and services through networking, events, educational opportunities, and targeted outreach efforts. Responsibilities include collaborating with marketing, sales, and operations teams to develop and execute business development strategies, identify market opportunities, and evaluate campaign effectiveness. The position also provides leadership and training support, maintains accurate CRM documentation and reporting, and ensures timely, professional communication with referral sources to support organizational growth.

Primary Duties

Leadership & Training

• Provide coaching and guidance on relationship management, networking, and professional communication
• Develop and oversee business development and referral growth strategies, including relationship management, networking initiatives, and market expansion efforts
• Ensure effective collaboration between business development, marketing, and sales teams

Market Research & Positioning

• Work with the Marketing team to describe market trends and analyze target market information, identifying effective marketing approaches
• Maintain knowledge of competitor offerings and our competitive position (e.g., SWOT), including a firm understanding of our product and service differentiators
• Identify market opportunities where our product offerings would advance our mission
• Collaborate on execution of marketing & brand awareness campaigns, evaluating them for efficacy

Relationship Building & Business Development

• Identify key referral sources in local markets surrounding our clinic locations. Sources include, but are not limited to, primary care physicians, orthopedic surgeons, physical therapists, physical medicine and rehab physicians, workers compensation, and nurse case managers. Referral sources should be contacted and accommodated in a timely manner.
• Develop and maintain positive relationships with key referral sources, ensuring an ongoing awareness of our product and service offerings
• Address concerns and resolve pain points from referral sources in a professional manner, using discretion to escalate issues to leadership when warranted
• Attend and network at tradeshows, conferences, and industry events that offer the opportunity to increase our reach and build fruitful relationships
• Coordinate and host meetings, in-services, lunch-and-learns, dinners, and events to educate, network, and deliver company information to current and potential referral sources
• Contribute to internal sales and product training that will ultimately improve relationships with referral sources and potential business partners

Record-Keeping & Reporting

• Enter and properly manage information in the designated CRM for reporting and visibility
• Manage, store, and disseminate company collaterals to referral sources
• Collaborate with team members to ensure a seamless patient experience

Other Job Duties

• All other job duties as assigned.

Travel

• Significant travel involved
• Representation at industry conferences

Characteristics of the Ideal Candidate

• Articulate - Both verbally and in writing
• Flexible - Resilience in a fast-paced, changing environment
• Engaging - Approachable, personable, enthusiastic, and able to build relationships
• Motivated - Independently takes initiative and proposes solutions, self-starter
• Confident - Professional communicator with strong presentation and interpersonal skills
• Strategic - Anticipate future opportunities and challenges

Department Structure

• Director, Clinic Operations
• • Business Development Manager
  • • Business Development Associate
    • Clinic Sales Manager
    • Amputee Ambassador

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field
• Experience in medical device sales, preferred
• 5+ years experience in business development
• Previous experience leading sales teams
• Proficient in Microsoft Office Suite and CRM database structures; exposure to multiple CRM software platforms a plus

Evaluation

• Regular, informal one-on-one meetings with supervisor for bi-directional feedback
• Formal performance review to take place annually

Benefits

• Comprehensive health, dental, and vision insurance plans, including generous employer contribution to health insurance premium
• 3-weeks paid time off (PTO)
• 11 paid holidays annually, including 2 floating holidays
• 401(k) retirement plan with 3% company match
• Company provided short-term disability insurance, plus option for supplemental short-term and long-term disability insurance
• Life insurance