Business Development Executive (MEA)

Who we are: 

Reliable Controls is dedicated to reducing the carbon footprint of buildings around the world. Our team specializes in the design, development, and assembly of building automation controls and software programs. We're working hard to create solutions for building operators to enable the vision of Net-Zero Emissions by 2050.   

We align ourselves with the right people and empower them in the right ways. An established company based in Victoria, Canada, we nurture a strong culture of communication, trust, and collaboration. Embracing a work–life balance, promoting continuous learning, and celebrating our achievements are a few of the ways we show our enduring commitment to employees.  

Your mission: 

As a Business Development Executive, you’ll be responsible for growing and supporting Reliable Controls’ Authorized Dealer network across the Middle East and Africa. You’ll combine your technical knowledge, commercial judgment, and relationship-building skills to help existing dealers succeed, develop new partnerships, and identify opportunities for sustainable regional growth. With significant ownership over your region, you’ll help strengthen our market presence while helping Reliable Controls earn and sustain our reputation for having the most satisfied customers in the building automation industry. 

In this role you will: 

• Build strong, trusted relationships with Reliable Controls Authorized Dealers across the Middle East and Africa, helping them grow their businesses and deliver an exceptional customer experience. 

• Provide first-line technical and commercial support to dealers, helping them identify the right solutions for customer opportunities. 

• Support dealers with pricing, proposals, bids, and project opportunities to help strengthen their pipelines and achieve sustainable growth. 

• Develop dealer capabilities through training, coaching, and support of their sales and business processes, helping teams build the technical and commercial skills needed for long-term success.  

• Stay close to customers, consulting engineers, and the broader market to understand emerging needs and trends, strengthen specification opportunities, and bring actionable regional insights back to Reliable Controls. 

• Regularly review dealer performance, project pipelines, and market opportunities to identify risks and keep regional business plans on track. 

• Identify, evaluate, and cultivate new Authorized Dealers to strategically expand Reliable Controls' presence across the region. 

• Build and strengthen industry relationships by representing Reliable Controls at customer sites, trade shows, industry events, and other networking opportunities across the region. 

• Develop and execute an annual regional business plan, including dealer and sales targets. 

This role might be right for you if you have: 

• 3+ years of experience in building automation or controls, ideally within engineering, technical support, systems integration, channel/distribution support, or business development. 

• Post-secondary education in Electrical/Electronics Engineering, Mechanical Engineering, or a related technical discipline. 

• Strong technical knowledge of building automation systems, with the ability to translate customer and dealer needs into practical solutions. 

• Commercial acumen and strong relationship-building skills, with the ability to support and influence independent business partners. 

• Experience working with a dealer, distributor, systems integrator, or other channel-based network. 

• Strong written and verbal communication skills in English; Arabic language skills would be a significant asset. 

• The ability and willingness to travel approximately 30–40% throughout the Middle East and Africa to support dealers, customers, consultants, and business development activities. 

You’ll be successful in this position if you: 

• Build trusted relationships and genuinely enjoy helping dealers and customers succeed. 

• Lead with honesty and integrity, making decisions that align with our values even when it means walking away from an opportunity. 

• Take ownership, follow through on commitments, and communicate openly when challenges arise. 

• Balance technical considerations with commercial opportunities to provide practical, thoughtful solutions. 

• Are proactive and comfortable working independently, setting priorities, and adapting as needs change. 

• Are excited to build for the long term and grow Reliable Controls’ dealer network and presence across the region. 

What we offer:

• A comprehensive compensation package including a base salary, commission, and company profit-sharing program.
• Unlimited paid time off (PTO).
• Awards and recognition for service and accomplishments.
• Continuous personal and professional development.
• A rewarding career doing work that matters.

We’re flexible in how this role is structured and are open to engaging the successful candidate as either an employee or an independent contractor, depending on their location and circumstances.

At Reliable Controls, we believe that a wide range of perspectives, experiences, and backgrounds make us stronger as a company and as a community. Reliable Controls is proud to be an equal opportunity employer, and we’re committed to fostering diversity, equity, inclusion, and belonging in every aspect of our organization. 

When applying for a role, we recognize that each person’s career path is unique. Even if your experience doesn’t perfectly match every listed qualification, we encourage you to apply. We value potential, passion, and alignment with our values as much as direct experience. 

We’re also dedicated to ensuring that every candidate enjoys a comfortable, respectful, and accessible interview experience. If you require any accommodations during the hiring process, please let us know. 

Let's connect!