Brand Specialist | Graphic & Web Designer

Brand Specialist — Graphic & Web Design Remote | Project-based | 2k - 3k USD/month Position Overview Upstart AEC is seeking a creative and highly productive Brand Specialist to help develop and launch the company’s evolving brand identity. This is a fully remote, flexible role focused on translating early concepts, references, and business goals into a cohesive visual brand. The initial priorities will include creating a brand book, designing the company website in Figma, and developing visual assets for social media and future marketing campaigns. The ideal candidate combines strong creative judgment with speed and practicality. We are looking for someone who can produce high-quality work, respond constructively to feedback, and move projects forward without becoming overly focused on minor design details. Key Responsibilities • Help establish the company’s new visual identity from the ground up. • Create mood boards, visual references, and initial brand concepts. • Develop a complete brand book, including colors, typography, visual elements, and brand guidelines. • Design a modern, cohesive, and user-friendly company website in Figma. • Translate business and marketing objectives into clear visual concepts. • Create graphics and visual assets for social media, campaigns, and other digital channels. • Collaborate closely with the marketing lead throughout the creative and feedback process. • Prepare organized design files and specifications that can be handed off to a website developer. • Incorporate feedback efficiently while maintaining consistency across the brand. • Work quickly to help launch the website and marketing materials as soon as possible. Required Skills • Professional experience in graphic design, brand design, or a closely related creative role. • Experience creating or refreshing a company’s visual identity. • Strong proficiency with Figma. • Experience designing responsive websites or digital product interfaces. • Ability to create structured brand guidelines or brand books. • Strong understanding of typography, color, layout, and visual consistency. • Ability to design social media and digital marketing assets. • Strong creative judgment combined with a practical, execution-focused mindset. • Ability to manage feedback, revisions, and changing creative direction. • Strong organization and attention to design consistency. • Ability to work independently and deliver projects efficiently in a remote environment. Nice-to-Have Skills • Experience building a new brand from its earliest stages. • Experience working with growing or fast-moving companies. • UI/UX design experience. • Front-end development or website implementation experience. • Ability to turn Figma designs into a functional website. • Experience collaborating directly with website developers. • Experience creating visual assets for paid media campaigns. About Upstart AEC Upstart AEC is a growing remote talent company that helps businesses find and work with qualified professionals across technology, sales, finance, operations, engineering, and other functions. The company manages the recruiting, contracting, onboarding, and ongoing support process for its clients and talent. As Upstart AEC continues to expand beyond its original architecture, engineering, and construction focus, the team is working to develop a broader and more cohesive brand that reflects the company’s future direction.