Brand Marketing & Creative (Contractor)

 Posted 2 hours ago
  
 China
  
5-10 years experience
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AI Summary

Lead the overarching creative strategy and brand building to transform complex wallet features into educational narratives. Establish and enforce consistent brand guidelines and messaging frameworks across global and regional APAC markets.

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Key Responsibilities

  • Content Creativity & Brand Architecture: Lead our overarching creative strategy and brand building. You will develop original, scalable content concepts and campaigns that transform complex wallet architecture and security features into clear, educational narratives.

  • Brand Identity & Guidelines: Establish and enforce consistent brand guidelines—including tone of voice, visual direction, and core messaging framework—across all regional markets.

  • Cross-Team Integration: Collaborate closely with product, engineering, and growth teams to deeply master our features and ensure cohesive branding across videos, external partnerships, and events to strengthen overall brand recognition in the Web3 space.

Requirements

  • Full professional fluency in both English and Mandarin to ensure messaging and branding strategies are seamlessly localized and aligned across regional APAC stakeholders and global marketing teams.

  • Deep portfolio demonstrating creative direction, brand strategy, copywriting frameworks, or end-to-end visual campaign management (ideally within high-growth tech, fintech, or agency spaces).

  • Excellent communication and translation skills—the ability to interface with deeply technical product teams and distill complex systems into beautiful, recognizable brand stories.

  • A deep understanding of cryptocurrency, decentralized finance (DeFi), self-custody wallets, and Web3 culture.

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

  • Be a part of the world’s leading blockchain ecosystem that continues to grow.

  • Excellent learning and career development opportunities.

  • Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

  • Tackle fast-paced, challenging and unique projects.

  • Work in a truly global organization, with international teams and a flat organizational structure.

  • Work fully remotely with flexible working hours.

  • Enjoy competitive salary and benefits.

Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.

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