Marketing & Mindshare Lead

To be based in the UK or the US

• Establish Genie AI as the defining brand in AI-powered legal work.

• Build a sustainable engine for awareness, influence and word-of-mouth growth.

• Help shape how customers, investors, partners and industry leaders think about legal AI.

• Increase Genie's share of attention across legal, procurement and AI audiences globally.

• Create a community of advocates who actively champion our mission and products.
  

Your purpose in our mission

We’ve raised $17.8 million in Series A funding led by Google Ventures and joined by Khosla Ventures. They believe in our vision to empower everyone to draft quality legal documents and this is where your skills will make a transformational impact.

Your manager and team

Our org structure is made up of pods with distinct areas of focus to keep us all working on the most impactful things for our customers all of the time. Some of our team members work across multiple pods. Our structure was conceived with impact, autonomy and velocity in mind and we'd love to share more with you throughout our interview process. Your manager, Rafie Faruq - Co-Founder & CEO, will develop your skills and enable you to deliver on the pod mission.

This is what you’ll be doing

As our Marketing & Mindshare Lead, you'll be joining us at a dynamic stage of growth where your impact will be visible across the entire business.

This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.

Below is what we need you to do. The how is up to you:

• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences

• Build distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes

• Build category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category

• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities

• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy

• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact

• Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share

• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time

This is how we’ll set you up for success and the outcomes we expect from you

Over your first 90 days you can expect us to help point you in the right direction to set you up for success. During the interview process we can talk you through a high level overview of your 90 day plan.

By the end of your first six months we expect you to be:

• Driving a clear and measurable mindshare strategy aligned to company growth objectives

• Increasing awareness and engagement across key legal, procurement and AI audiences

• Establishing Genie AI as a regular voice within industry conversations, events, media and online communities

• Building a repeatable distribution engine that consistently amplifies launches, content and thought leadership

• Creating a growing network of advocates, partners and influencers who actively promote Genie AI

• Delivering measurable improvements in brand awareness, share of voice and word-of-mouth growth
  

We’ll continually develop and measure success on the below criteria:

• Growth in brand awareness, market influence and share of voice

• Growth in organic advocacy, referrals and word-of-mouth acquisition

• Reach and engagement across distribution channels and communities

• Success of product launches, campaigns and market-facing initiatives

• Growth in external relationships, speaking opportunities and industry influence

We are a start up in an exceptionally dynamic stage of our growth. We are a customer and employee led organisation. What this means is that we adapt to our customers' needs, and the problems we’re solving today could be very different in six months, or even by the end of this recruitment process. We also listen to our team as we empower you to have full autonomy of your role - you're the expert. You should expect to work with us on how your role develops, grows and changes throughout your time at Genie.

It can be tough here because

• Building mindshare is inherently ambiguous; you'll often be creating opportunities and defining success where no playbook exists

• You'll need to balance strategic thinking with hands-on execution and personal visibility in the market

• We're ambitious. We move quickly, experiment constantly and expect people to take ownership of outcomes

But we think you’ll love

• Having genuine autonomy to build a movement around a category-defining AI company

• Working directly with founders and senior leaders on some of the most important growth challenges in the business

• Seeing your ideas rapidly become reality in a fast-moving, high-trust environment

• Becoming a recognised voice within the future of legal AI

• Helping redefine how a £750bn industry operates

The skills you need to succeed in this role

• Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community

• Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership

• Exceptional storytelling, communication and relationship-building skills

• Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership

• Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity.

• Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences

• Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources

• Ability to operate both strategically and tactically in a high-growth startup environment

(Don’t worry about ticking every single box on the list to be considered for this role.)

Unleash your magic: our interview process

• Step 1: Meet our Head of Talent Acquisition, Char, to assess your motivations and baseline skills

• Step 2: Complete our take home task

• Step 3: Technical interview with Rafie Faruq & Oleksandr Sidenko

• Step 4: Culture interview with Will Bond and Rosie Dent-Spargo

For Lead-level roles and above, we collect blind references to set you up for success. These insights help us ensure a smooth transition into our team and foster meaningful collaboration between you and your hiring manager from day one.

We can’t wait to meet you! Bring your authentic self, and get ready to explore our culture, team events, and big mission. We're excited to discover what makes you and us unique.

Our benefits

Here’s just some of the benefits you can look forward to when you enter the Genie’s lamp:

• Generous Stock Options: We want all our genies to share in our success

• Private healthcare: To help keep you fit as a fiddle

• Fully Remote Working: Work from anywhere your heart desires

• Unlimited book budget: Dive into an unlimited budget for business, law, or technology books

• Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. Your workspace will be as splendid as a royal palace

• Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures

• Unlimited Holiday: Take as much time off as you need to recharge your batteries

• Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world

• Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!

About Genie AI

Genie AI is a machine learning startup with a mission to enable everyone to draft quality legal documents. We're shaking up the legal world and flipping the business model on its head!

Think of what GitHub did with open source code, Instagram and TikTok with entertainment, Airbnb with hospitality, and Uber with travel – Genie AI is doing that with legal contracts. We're conjuring up a community-based AI law platform that'll change the game. Join us, and let’s make some legal magic together!

• 100,000 companies use Genie AI today - we’ve been growing exponentially!

• We’re funded by the world’s top investors, with significant runway - and we’re growing the team

• We’ve collaborated with Oxford University and Imperial College London to co-author research papers on explainable AI

• According to Forbes, we're also rated one of the top 29 AI startups in the UK

• We're a Sunday Times Best Places to Work Award Winner 2024

• We’re backed by top legal pedigree, from Lord Neuberger to representing the UK on multiple Ministry of Justice trade missions

• Our customers save on average £15,000 on legal fees per year with Genie

• This isn’t just a SaaS product - we’re redefining the business model of law

Ready to grant wishes and disrupt a £750bn industry? Click apply and join us in creating a world of digital wonders!

At Genie, we’re committed to creating a diverse environment. Whilst we’re on the cutting edge of innovation, it’s all about the people. We embrace differences and hire based on merit, giving equal consideration to all applications, regardless of gender, background and race.