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The Brand Manager will own and execute the brand strategy while developing content across social media and managing influencer partnerships. They will also collaborate with cross-functional teams to monitor brand performance and ensure consistent messaging across all platforms.
Own and execute the brand strategy;
Develop and maintain brand tone of voice and messaging;
Build and manage content strategy across social media channels;
Create brand materials, presentations, partner decks, and guidelines;
Work with influencers, KOLs, and crypto communities from a brand-awareness perspective;
Collaborate closely with Growth, CRM, Affiliate, and Creative teams;
Write creative briefs for designers, video editors, and content creators;
Monitor brand performance and key awareness metrics.
2+ years of experience in the iGaming industry;
Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company;
Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development;
Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention;
Knowledge of Latin American markets is mandatory;
Experience launching new geographic markets or scaling existing brands is a significant advantage;
English proficiency: Upper-Intermediate level or above;
Strong understanding of branding, positioning, and content marketing.
Proactiveness;
Responsibility and accountability;
Results orientation;
Strong teamwork and collaboration skills.
Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for gym/dental care/psychological services, etc.);
Performance-Driven Rewards;
Dynamic Work Environment.
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