Brand Development Manager (San Francisco / Bay Area)
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AI Summary
The Brand Development Manager is responsible for driving brand growth, distribution, and market execution across the San Francisco/Bay Area. This role involves managing distributor relationships, securing new account placements, and executing strategic brand activations.
The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California.
Core Responsibilities and Activities
Distributor & Market Management
- Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market
- Conduct regular ride-withs and market work-withs alongside distributor teams
- Align on priorities, programming, and execution plans with State Manager guidance
Account Development & Sales Execution
- Identify, target, and secure new placements across on-premise and off-premise accounts
- Drive menu placements, features, displays, and promotional activity
- Maintain and grow key account relationships to increase velocity and visibility
Market Activation
- Execute strategic samplings, events, and activations that support account development and brand growth
- Identify high-impact local opportunities to increase trial and awareness
Performance & Reporting
- Track and report weekly activity, account progress, and market insights
- Utilize internal tools and reporting to provide visibility to State Manager and leadership
Brand Representation
- Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers
- Support local content aligned with brand standards
Compliance & Operations
- Ensure all activities comply with company policies and state/local regulations
- Manage budget and expenses responsibly and in a timely manner
What Does Success Looks Like?
- Increased distribution and account penetration across the Bay Area
- Strong alignment and execution with distributor partners
- Growth in account velocity and repeat business
- Consistent pipeline of new placements and opportunities
- Clear, proactive communication with State Manager, RVP and broader team
What Does this Role Require?
- Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.
- Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.
- Frequent moving of product cases, event materials and barware, up to 50 pounds.
- Regular night and weekend activities typically outside of standard business hours.
The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time.
Qualifications:
- 2–5+ years of experience in beverage alcohol, distributor sales, or related industry
- Experience working within the three-tier system (California experience strongly preferred)
- Proven ability to build relationships and drive results in a competitive market
- Self-starter with strong organizational and time management skills
- Ability to work flexible hours including nights and weekends
- Valid driver’s license and reliable transportation
Compensation & Benefits
The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.
The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.
The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.
This is a remote position.
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