Brand Content Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fourth-generation family business and the oldest continuously operating watch company in America under the same family ownership — never sold, never acquired. Founded over a century ago, they build Swiss mechanical watches grounded in a singular belief: a watch is not just a timepiece, it is a vessel for personal story. Every piece they make is designed to be engraved, turning the caseback into a canvas for the owner's own narrative. Their flagship automatic leads a growing collection named for the architects and writers who shaped their home city, and their hands-on watchmaking workshop — where customers build and engrave their own watch — has sold out through the summer with almost no advertising. A pocket watch from their heritage sits in the Smithsonian's National Air and Space Museum. They run lean by design, win through conversation and connection, and are entering one of the most content-rich seasons in their history.

The Brand Content Manager will own the narrative through-line across social media, email, web, and blog — taking a steady stream of documentary footage, workshop moments, and product launches and turning them into a single, channel-native content engine that drives new customers and followers. This role is both a brand writer and an in-house AI production lead, responsible for using tools like Runway, Pika, and Midjourney to help a lean team produce at the output and quality of a larger one. The Brand Content Manager will be the connective tissue between an in-house capture team, a documentary producer, a Klaviyo specialist, and a paid and SEO lead — holding a high-stakes summer season together as one coherent story.

Fully Remote | 9 AM - 5 PM EST

Key Responsibilities

Content Calendar & Narrative Strategy

• Own the content calendar end-to-end, from planning through execution, across Instagram, email, web, and blog

• Maintain the brand narrative through-line across all channels, ensuring every drop — product launch, workshop event, documentary episode — lands as part of one connected story rather than scattered moments

• Repackage documentary, workshop, and product content into channel-native formats, including short clips, captions, email copy, and blog entries

Social Media & Short-Form Content

• Write and publish Instagram-native short-form content, adapting brand voice to platform context without losing register or restraint

• Produce simple clip edits using CapCut or Premiere to support social and email storytelling (cinematic and heavy edits remain with the video team)

• Grow organic followers and convert that reach into measurable audience engagement and email signups

Email Marketing

• Write all email campaign copy and provide creative direction, partnering with the Klaviyo specialist who owns technical build and automation

• Develop email storytelling that serves both brand depth and conversion goals, including workshop and corporate-gifting campaigns

Organic & Blog Content

• Write SEO-informed blog content and on-page copy for workshop discovery and corporate-gifting pages

• Write paid media briefs for the paid lead; technical SEO and media buying remain out of scope

• Drive organic traffic growth to key landing pages as a leading performance indicator

AI Production & Workflow Leadership

• Serve as the in-house marketing AI lead, actively using tools such as Runway, Pika, Midjourney, ChatGPT, and Jasper to accelerate content production and testing

• Find, test, and systematize AI tools into repeatable workflows — not waiting to be handed a process, but building one

• Explore and implement AI content generation or automation workflows that reduce hands-on production time over time

Qualifications — Experience

• 4+ years of experience in content marketing, brand storytelling, or content strategy for a consumer-facing brand

• Demonstrated track record owning content across multiple channels simultaneously, including social media, email marketing, and blog/website content

• Hands-on, proven experience using AI tools such as Runway, Pika, Midjourney, ChatGPT, or Jasper in real production workflows — with measurable outcomes to show for it

• Experience writing and directing email campaigns, ideally with familiarity in Klaviyo

• Background in direct-to-consumer or consumer product brand content preferred over pure B2B or SaaS

• Experience with simple video clip editing in CapCut or Premiere

• Familiarity with Shopify preferred

• Experience writing SEO-informed blog and landing page copy

Qualifications — Skills

• Exceptional brand writer — judged on register and restraint: the ability to lead with emotional truth, maintain a consistent voice, and write copy that could only belong to one brand

• Strong content strategist — able to turn brand stories, product moments, and events into audience growth and measurable engagement

• Channel-native fluency across Instagram short-form and email storytelling formats

• AI practitioner mindset — someone who finds the tool, tests it, and builds it into a repeatable workflow rather than waiting to be shown one

• Ability to repurpose content across formats and manage a full content calendar from planning through publishing

• Comfortable working across a distributed team of specialists — designer, documentary producer, Klaviyo builder, paid lead — without needing to own every output

• Highly organized and capable of holding multiple simultaneous workstreams without dropping the through-line

What Success Looks Like

• Primary metric: net-new email subscribers and workshop waitlist signups generated directly by the summer content push

• Leading indicators: organic traffic growth to workshop and corporate-gifting pages, and follower growth that converts rather than vanity reach

• The summer season — spanning a major trade event, a product launch, a documentary series, and a sold-out workshop — lands as one coherent brand story across all channels

• AI production workflows are built, documented, and running with progressively less hands-on time per output cycle

Opportunity

This is a rare seat at the center of a brand that wins on story, craft, and meaning rather than marketing spend — joining at the most content-rich moment in its recent history, with a documentary series, a major product launch, a flagship trade event, and a sold-out workshop all converging in a single summer. The Brand Content Manager will have genuine ownership over the narrative engine of a century-old company that has never been sold, works lean by design, and is building the infrastructure to grow like a brand twice its size. For a content professional who wants to be a practitioner — not a coordinator — and who believes that voice and AI fluency together are the future of lean brand marketing, this role offers both the creative latitude and the real-world proof of concept to do defining work.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets