Binance Accelerator Program - Marketing (South East Asia)

Responsibilities:

• Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Identify additional avenues to build community, KOL/Affiliates Management.
• Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Brainstorming and implementing online/offline event plans and concepts.
• Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Requirements:

• Currently enrolled in a relevant degree programme (e.g. Communications, Marketing, Business, or a related field).
• Demonstrated interest in community management, with some hands-on experience from student groups, campus clubs, or volunteer projects (e.g. running a social media account, organising an event, or moderating a Telegram or Discord group).
• Some experience helping with community initiatives such as an online forum, ambassador programme, event series, newsletter, or social media channels (Instagram, Facebook, Telegram).
• Experience helping to plan or run online or offline events, ideally as part of a student or volunteer team.
• Basic understanding of cryptocurrency terminology and current trends. Curiosity about Web3 is a plus.
• Flexibility to engage with the crypto community outside standard hours when needed.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Good organisational skills, with the ability to manage multiple tasks and deadlines. Strong ownership and a proactive attitude are valued.