Binance Accelerator Program - Growth Marketing (Vietnam)

About Binance Accelerator Program
Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE.

Who may apply
Current university students and recent graduates.
*Terms of employment / engagement shall be subject to contract and local applicable laws

About the Role:

• Binance is looking for a Growth Marketing Intern to join the Growth team in Vietnam — one of Binance's fastest-growing and most dynamic markets in Southeast Asia.
• We are looking for someone proactive, sharp, and builder-minded — someone who can spot problems, propose solutions, and turn ideas into real actions. You will directly contribute to scaling growth campaigns, managing Paid media campaigns, and bringing global campaigns closer to Vietnamese users.
• If you want to work in a fast-paced fintech/ crypto environment, be empowered to build your own tools, and create measurable impact — this opportunity is for you.

What You’ll Do:

• Own end-to-end in delivering materials for Paid Ads campaign — working with vendors on material deliveries while ensuring every request is standardized; leveraging AI to diversify ideas & assets.
• Build & operate Growth campaigns across projects, from implementation to analysis, across a mix of levers: promotion & rewards, product features, communication message.
• Build & monitor lifecycle campaigns — tracking performance, spotting anomalies, and recommending timely adjustments.
• Localise regional campaigns for the Vietnam market, ensuring messaging fits local culture and users
• Support social content creation and strengthen communities to boost engagement and grow Binance's presence across local channels
• Build AI-powered automations (reports, tools, workflows) to optimize work’s efficiency — turning repetitive tasks into automated processes.
• Coordinate with cross-functional teams (Creative; CRM; Paid ect) to ensure campaigns go live on time and on target.

What We’re Looking For:

• Currently pursuing or recently graduated in Marketing, Business, Finance, Economics, or a related field.
• Sharp mindset and attention to detail — you care about quality and deliver accurate output under tight deadlines.
• Genuine interest and understanding of fintech/ investment — a foundation in crypto, investing, or financial products is a strong plus.
• Possess a strong community and social content mindset - you instinctively understand how to engage online communities and craft social content that drives conversation and participation.
• Proactive and self-driven in a fast-paced environment — you don't wait to be told what to do; you identify opportunities and see them through to results.
• Comfortable learning new tools and utilising strong data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.

Nice to Haves:

• Proficient with AI tools (ChatGPT, Claude, etc.) — not just for content writing, but being able to use them to build tools that support your own work.
• A portfolio of growth/ marketing projects you have personally executed (personal or academic).
• Previous internship related to Paid Ads/Growth/CRM & Lifecycle/Social MKT is a plus
• Good analytical and problem-solving skills.