B2B Marketing Consultant (Job ID: STASAM1R)

Role Overview

The client is seeking a B2B Marketing Consultant to support the next stage of growth for its hospitality design licensing business.

This role is ideal for a strategic yet hands on marketer who can help connect brand storytelling, partner growth, sales rep enablement, customer insights, content execution, and marketing operations into one cohesive growth engine.

The consultant will work closely with leadership and the internal team to strengthen partner relationships, support licensed product collections, improve visibility into sales and specification opportunities, and build systems that help the business scale beyond founder led marketing.

This is not a traditional social media only or content only role. The right person should be able to move comfortably between strategy, execution, relationship management, project coordination, and commercial thinking.

About the Client

The client is a New York based design studio rooted in hospitality, known for creating trend forward licensed product collections across categories including flooring, wallcovering, textiles, tile, leather, furniture, and more.

The company partners with leading manufacturers to bring its designs into hospitality, commercial, and interior design projects around the world. The role of marketing is to strengthen the brand, support partner growth, increase product visibility, and create more opportunities for licensed collections to be specified in real projects.

Key Responsibilities

1. Partner Growth & Sales Enablement

• Support partner growth initiatives across manufacturers and licensed product categories.
• Help organize and maintain partner contact lists, sales rep directories, territories, and key relationship data.
• Coordinate with partner teams to improve visibility into sample activity, quote activity, project opportunities, and sales rep needs.
• Create or update sales enablement materials that help reps and partners present products more effectively.
• Support partner presentations, lunch and learns, CEUs, showroom activations, events, and co op marketing opportunities.
• Identify cross category opportunities where multiple product lines may be relevant to the same project.

2. Rep Ambassador Network

• Help launch, manage, and evolve the Rep Ambassador Network.
• Support the selection of pilot markets, partner approved reps, and ambassador candidates.
• Help coordinate workshops, rep feedback sessions, follow ups, and ongoing touchpoints.
• Maintain a simple tracking system for rep engagement, project intelligence, handoffs, sample/spec activity, and partner feedback.
• Support the development of ambassador tools, recognition ideas, badges, merchandise, and sales resources.
• Help turn field insights from reps into actionable marketing and partner growth opportunities.

3. Voice of Customer & Market Intelligence

• Conduct interviews with sales reps, interior designers, procurement contacts, and partner stakeholders.
• Capture insights around product feedback, specification behavior, market differences, sales objections, lost opportunities, and customer needs.
• Summarize findings into clear insights, recommendations, and action items.
• Help identify patterns by geography, product category, partner, designer segment, and project type.
• Use insights to improve content, product storytelling, sales tools, and partner support.

4. Marketing Strategy & 90 Day Planning

• Support the development of short term and long term B2B marketing priorities.
• Help define what initiatives should be prioritized, paused, simplified, or scaled.
• Create actionable plans that connect marketing activity to partner growth, sales enablement, brand awareness, and specification opportunities.
• Help the team stay focused on the most important growth levers rather than trying to execute too many disconnected initiatives at once.

5. Content, Social & Thought Leadership

• Support content planning and execution across LinkedIn, Instagram, Facebook, blog/editorial, newsletters, and partner channels.
• Help translate product collections, trends, and design concepts into clear, engaging, audience relevant storytelling.
• Draft captions, social posts, article summaries, email copy, partner updates, and thought leadership content.
• Coordinate with internal and external stakeholders to gather assets, organize content calendars, and support publishing workflows.
• Maintain a consistent, design forward, sophisticated, strategic, warm, and commercially relevant brand voice.

6. Lead Capture, CRM & Marketing Operations

• Support improvements to website lead capture, contact forms, inquiry routing, and follow up processes.
• Help organize and maintain contact databases, lead lists, partner lists, rep directories, and outreach trackers.
• Support light CRM or spreadsheet based tracking for leads, samples, quotes, reps, designers, and partner activity.
• Help create simple reporting structures that make it easier to understand what is working and where opportunities may be getting lost.
• Ensure marketing and sales related information is documented clearly so the team can act on it.

7. Events, Product Launches & Partner Activations

• Support planning and follow up for trade shows, partner events, showroom presentations, market visits, product launches, and hospitality design activations.
• Help prepare outreach emails, invite lists, event talking points, content capture plans, and post event follow up.
• Coordinate with partners to identify opportunities for collections to be featured in presentations, events, CEUs, lunch and learns, and client meetings.

Key Projects This Role May Own or Support

• Rep Ambassador Network launch and pilot management
• Partner sales rep database and segmentation
• Rep and designer Voice of Customer interviews
• Partner outreach and project visibility process
• Sample to specification to sale funnel clarity
• Social media and content calendar execution
• Product storytelling for key licensed collections
• Website lead follow up and contact form process
• Partner pitch materials and sales enablement tools
• Event support, follow up, and content capture
• Ninety day growth planning and marketing prioritization

Ideal Candidate Profile

The ideal candidate is a strong communicator, strategic thinker, and organized executor who understands how to connect marketing activity to business growth.

They should be comfortable working in a small entrepreneurial environment where priorities can shift quickly and where the ability to build structure is just as important as the ability to execute.

Required Strengths

• Strong B2B marketing experience
• Excellent writing and communication skills
• Experience supporting partner marketing, sales enablement, or business development initiatives
• Ability to manage multiple projects, timelines, stakeholders, and follow ups
• Strong organizational skills and comfort building trackers, lists, calendars, and simple operating systems
• Ability to turn conversations and insights into clear summaries, recommendations, and next steps
• Comfort working directly with founders, senior leaders, partners, sales reps, and creative teams
• Strong sense of brand voice, visual storytelling, and premium positioning
• Ability to work independently and proactively

Preferred Experience

• Experience in hospitality design, interiors, architecture, commercial design, lifestyle, luxury, or design adjacent industries
• Experience working with licensed product collections or manufacturer partners
• Familiarity with sales rep ecosystems, specification processes, design firms, procurement, or commercial interiors
• Experience with CRM, HubSpot, spreadsheets, contact management, or marketing operations
• Experience with Canva, social media scheduling, LinkedIn content, newsletters, or content calendars
• Experience conducting customer interviews or Voice of Customer research

Tools & Platforms

Experience with some of the following is helpful:

• Canva
• LinkedIn, Instagram, Facebook
• HubSpot or similar CRM tools
• Google Sheets / Excel
• Google Drive / Dropbox / shared file systems
• Basecamp or project management tools
• Email marketing platforms
• Website CMS or form tools
• AI tools for writing, content support, research, and workflow efficiency

Success in This Role Looks Like

Within the first 30 to 60 days, the consultant should be able to:

• Understand the business model, partners, product categories, and core growth opportunities.
• Organize key partner, rep, designer, and project information into usable systems.
• Support the Rep Ambassador Network launch plan and workshop preparation.
• Improve visibility into sales rep activity, partner needs, and lead follow up.
• Create clear, polished content and partner communications.
• Help leadership prioritize the highest impact marketing and growth initiatives.

Within 90 days, success would include:

• A stronger partner and rep database.
• A clearer process for capturing and following up on leads, samples, quotes, and project signals.
• A launched or launch ready Rep Ambassador Network pilot.
• Consistent content and storytelling support.
• Stronger alignment between marketing, partner support, and sales enablement.
• Clear recommendations for what to scale next.

Key Qualities

• Strategic but hands on
• Creative but commercially minded
• Organized and proactive
• Comfortable with ambiguity
• Strong at follow up and documentation
• Warm, professional, and relationship driven
• Curious about design, hospitality, interiors, and sales ecosystems
• Able to build systems without overcomplicating them
• Excited to help a founder led business grow with more structure, visibility, and momentum

Summary

This role is for someone who can help continue building a more connected B2B marketing and partner growth engine.

The consultant will help turn brand equity, partner relationships, product storytelling, rep insights, and customer intelligence into practical systems that support growth.

At its best, this role helps move the business from individual initiatives to a more scalable ecosystem where partners, reps, designers, and the internal team are more connected, more informed, and better equipped to grow together.