Associate, Influencer Marketing

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events 

Paperpal is an AI-powered academic writing assistant helping researchers and students write better, faster, and with confidence. As we scale globally, influencer marketing is a core growth channel driving registrations, trials, and revenue for Paperpal.

We’re looking for a performance-driven Influencer Marketing Associate who treats creators as a measurable acquisition channel - not just a branding exercise.

Paperpal Website: https://paperpal.com/

Paperpal social media: https://www.instagram.com/paperpal_cactus/

• Develop and execute a globally scalable, revenue-driven influencer marketing strategy focused on academia.
• Identify, onboard, and build a scalable pipeline of creators across platforms (LinkedIn, Instagram, TikTok, YouTube).
• Manage the end-to-end creator lifecycle: outreach, onboarding, negotiation, campaign execution, invoicing, and retention.
• Track and optimize key performance metrics (CTR, registrations, conversions, revenue).
• Build and manage performance-based influencer models (affiliate, commission, hybrid).
• Collaborate with paid media teams to amplify high-performing content.
• Analyze campaign performance to scale high-ROI formats and cut underperforming spend.
• Expand and prioritize influencer efforts across key global markets (Middle East, EU, India, APAC, etc.).

• 3–4 years of experience in influencer or creator marketing.
• Proven experience scaling influencer marketing as a performance/growth channel.
• Strong understanding of attribution, analytics, and revenue tracking.
• Experience working with multiple platforms (YouTube, Instagram, TikTok, LinkedIn).
• Ability to negotiate influencer deals (flat fee, commission, hybrid).
• Analytical mindset with a focus on performance and experimentation.
• Strong organizational and process-building skills.
• Experience working with global D2C brands or EdTech (preferred).
• Experience working with AI tools (Claude, Gemini, ChatGPT etc.).

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, you will have three interview rounds. 

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.