Associate Director, Strategic Partner Programs

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Associate Director, Strategic Partner Programs role leads the strategy, sales, and execution of APA’s Strategic Alliance Program, developing and managing high‑value, six‑figure corporate partnerships that generate year‑round engagement and revenue through sponsored content, campaigns, and thought leadership. The role requires an entrepreneurial and aggressive sales and business development professional who can drive new business, retain long‑term program participants, and align corporate relationships with APA’s mission, platforms, and audiences.

The Associate Director also co-manages the APA Member Advantage Program, overseeing vendor relationships, program growth, and performance in close partnership with Membership Marketing. This position directly manages one staff member, the Senior Manager, Paid Topical Webinar & Strategic Partner Program Operations.

Education and Experience :

• Bachelor’s degree required in business, marketing, sales, or related field.
• Minimum 10 years of experience in strategic partnerships, business development, corporate alliances, or related sales and marketing roles.
• Proven experience securing five‑ and six‑figure corporate partnership agreements, including multi‑year deals, particularly with corporations, advertisers, and event sponsors.
• Demonstrated success developing, launching, and growing a strategic alliance, affinity, or corporate partnership program that meets or exceeds annual revenue goals.
• Experience aligning diverse participant company objectives with organizational mission and audience needs.
• Strong track record of consensus‑building, cross‑functional collaboration, and deal negotiation.
• Excellent written and verbal communication skills with the ability to work effectively with senior corporate executives and internal stakeholders at all levels.
• Strong strategic, analytical, relationship management, and project management skills.
• Demonstrated experience developing proposals, managing media assets, activating program deliverables, and measuring results.

Computer Skills Required:

• Proficiency in Microsoft Word, Excel, and Outlook.
• Experience with webinar platforms, workflow/project management tools, media management tools, and CRM systems (e.g., Zoom, JIRA, Salesforce) preferred.

Responsibilities:

• Strategic Program Execution, Renewal, & Revenue Growth
  • Lead the development and execution of comprehensive sales and marketing strategies for the Strategic Alliance and Member Advantage Programs.
  • Establish ambitious annual revenue targets; drive new business, renewals, and program growth.
  • Identify and secure new revenue‑generating opportunities within and outside the field of psychology.
  • Build and manage a long‑term, multi‑year corporate supporter pipeline that delivers sustainable revenue.
  • Negotiate agreements and secure annual renewals through strong relationship management and demonstrated program value.

• Program Leadership & Execution
  • Ensure the successful ongoing performance of all strategic program initiatives, including delivery of contracted assets and measurement of outcomes.
  • Co-manage the APA Member Advantage Program, overseeing vendor acquisition, contract negotiation, relationship management, and program optimization in collaboration with Membership Marketing.
  • Collaborate with internal stakeholders to design and evaluate market research that informs program offerings and enhancements.

• Collaboration & Representation
  • Serve as a primary liaison between program participants and APA internal teams to ensure alignment, execution excellence, and mission integrity.
  • Represent APA professionally to corporate leaders, sponsors, and external stakeholders.

• Management & Operations
  • Directly manage and mentor the Senior Manager, Paid Topical Webinar & Strategic Partner Program Operations.
  • Oversee internal review, approval, and delivery workflows to ensure timely execution of all program components.

About APA:

The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more. 

Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

Application Instructions:

Qualified candidates must apply online through APA’s applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law.