Associate Director, Paid Social
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AI Summary
Lead paid social strategy and execution across multiple platforms, owning the full-funnel architecture and budget allocation. Serve as the primary client contact, translating campaign data into strategic narratives and executive-level performance reports.
About the role
- Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
- Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization
- Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses
- Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
- Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives
- Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
- Identify growth opportunities and flag risks before they surface in the data
- Contribute to pitches and new business for performance media Influencer campaigns
What we're looking for
- 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level
- Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
- A strategic thinker who can also execute — you're not above pulling levers in Ads Manager
- Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership
- Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language
- Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
- Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.
What success looks like at 90 days
- You own your accounts — clients trust you and the team trusts your judgment
- Campaigns are structured for performance and optimized with clear, documented rationale
- You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before
- You're delivering performance recaps that clients reference and share internally
- You're contributing ideas to how we build and grow our performance media client base
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