Associate Director of Performance & Growth

Position Summary

AUIB is seeking a dynamic and experienced Associate Director of Performance & Growth to drive its mission of achieving strategic enrollment growth and performance-driven marketing excellence. In this pivotal role, the Associate Director of Performance & Growth will lead and optimize the student acquisition funnel, oversee digital marketing and CRM operations, manage data-driven enrollment strategies, and ensure continuous growth and operational efficiency. If you’re an innovative leader with a passion for performance marketing, analytics, and student recruitment, this role is for you. Whether you’re actively seeking a new challenge or passively considering your next step, AUIB offers an exciting opportunity to make a lasting impact.

Key Responsibilities

1. Enrollment Growth Strategy & Planning: Develop and execute comprehensive enrollment growth strategies aligned with institutional targets and recruitment goals. 
2. Digital Marketing & Lead Generation: Oversee performance marketing campaigns across digital channels to maximize lead generation, conversion, and ROI. 
3. CRM & Data Management: Manage CRM systems, lead tracking workflows, reporting standards, and data integrity to support enrollment operations. 
4. Contact Center & Enrollment Conversion: Supervise contact center and enrollment advisory functions to ensure effective communication, inquiry handling, and student conversion. 
5. Analytics, Reporting & Optimization: Monitor performance metrics, manage dashboards, analyze funnel performance, and implement continuous improvement initiatives.

Ideal Candidate Profile

1. Strategic Thinker: Able to align marketing and enrollment strategies with institutional goals and growth targets. 
2. Data-Driven Leader: Strong analytical mindset with the ability to translate insights into actionable decisions. 
3. Digital Marketing Expert: Experienced in performance marketing, lead generation, and conversion optimization. 
4. Strong Communicator: Excellent communication and presentation skills with the ability to collaborate across teams. 
5. Innovative Problem Solver: Adaptable professional who can improve systems, optimize workflows, and drive continuous innovation.

Education and Experience

• Required Education: Bachelor’s degree in marketing, Business Administration, Data Analytics, or a related field. 
• Years of Relevant Experience: Minimum 10 years of experience in performance marketing, growth strategy, or enrollment management.   Specific Skills or Expertise: Strong background in digital marketing, CRM systems, data analytics, funnel optimization, and team leadership. 
• Additional Certifications: Master’s degree is a plus. Relevant certifications in digital marketing, analytics, or CRM platforms are preferred. 
• Personal Attributes: Results-oriented, collaborative, adaptable, innovative, and committed to continuous improvement and accountability.

#LI-REMOTE

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.

Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.

Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.

A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.

A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

Application Requirements:

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

• Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
• Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
• Identification: A valid national ID or passport is required for the application process.

Please note that applications missing any of these components will not be considered.

Candidates Shortlisted for an Interview:

If you are shortlisted for an interview, you will need to provide additional documentation:

• Educational transcripts and certifications must be translated into English.
• References: Provide contact details for three references who have either worked with you or supervised your work.