Assistant Director of Communications for Organizing

Assistant Director of Communications for Organizing

Washington, DC or All USA | Service Employees International Union (SEIU) | Grade F | Salary: $135,609

About SEIU
The Service Employees International Union (SEIU) is a union of about 2 million diverse members working in healthcare, the public sector, and property services. We fight for our Vision for a Just Society: where all workers are valued and all people respected, no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions, worker power, collective action, and government, legislative, and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

The Opportunity
SEIU's National Organizing Hub drives the central mission of our union to win for working people on the job, in our communities, and in our economy and democracy. The Assistant Director of Communications for Organizing sits on the Worker Power team and is responsible for developing and executing public-facing national, regional, and state communications strategy around SEIU's unionwide priorities and campaigns. As a key driver in our integrated structure, this role works closely with Assistant Communications Directors on the Movement Building and Culture Shift teams, as well as across disciplines and with SEIU locals and ally organizations, to win economic and racial justice for working people.

This role calls for a strong teamwork ethic, commitment to worker-centered movement building, and creative thinking.

What You'll Do

Campaign Communications Strategy

• Lead the development and execution of vibrant, cohesive communications across SEIU's organizing priorities, with particular focus on public-facing, worker-centered campaign communications that drive organizing breakthroughs.
• Write and develop strategic communications plans and oversee the development of talking points and campaign materials, op-eds, background pieces, fact sheets, press kit materials, leaflets, brochures, and other collateral.
• Work with digital strategy, communications, and design teams to produce multimedia materials.

Team Leadership & Development

• Work with the Deputy of Integrated Organizing Communications and other senior staff to build and develop a team of campaign communicators to execute priority campaigns.
• Provide consistent leadership and model good judgment as a key member of the national organizing communications team; may directly supervise individuals on the team.
• Supervise the work of campaign communications managers, staff, and consultants, as applicable.
• Prioritize the growth and development of communications staff, including training, feedback, reviews, and skills and career development.

Cross-Functional Collaboration

• Work directly with IU Division and campaign staff to create and share communications strategy, messaging, and materials that drive engagement of workers and other stakeholders and build awareness of SEIU's organizing demands.
• As part of the senior leadership team in the communications department, coordinate strategic communications plans and goals with colleagues to tell one cohesive story about our Unions for All fight.
• Support internal and cross-sector movement building.

Program & Project Management

• Own clear and effective planning, budgeting, and project management, coordinating with divisions, departments, and campaign leaders.
• Handle multiple priority projects simultaneously and meet established deadlines.

Required Qualifications

• Five to seven years of related work experience, or a combination of education and experience providing equivalent knowledge, skills, and abilities.
• Ability to act and organize time with independence, representing the International Union with independent judgment and a high level of professionalism.
• Demonstrated capacity to work with International Union staff, campaign staff, local leaders and members, nonunion workers, and community partners to implement communications strategy.

Preferred Qualifications

• Knowledge of unions and other advocacy organizations.
• Real-world communications and organizing experience is prioritized regardless of formal education.

Beyond credentials, we are looking for someone who:

• Models consistent leadership, intentional teamwork, and a genuine desire to grow as a campaigner.
• Can handle multiple "priority" projects simultaneously and consistently meet deadlines.
• Brings a worker-centered movement-building mindset and creative approach to campaign communications.

Compensation & Location
Annual salary: $135,609 (Grade F). Based in Washington, DC, or anywhere in the USA. Work is generally performed in an office setting; job may require work in the field or other settings to complete assignments. Must be available for frequent travel with overnight stays, and long and irregular hours.

Compensation & Benefits
SEIU offers a competitive salary and a comprehensive benefits package that reflects our values as a labor organization and our commitment to the well-being and long-term security of our staff, including:

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace

SEIU is an equal opportunity employer. SEIU does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, or any other basis protected by applicable law.